EP.30 HBO——电视台中的卓尔不群，美剧潮里的内容高地

HBO是一家1972年诞生的电视网络媒体公司，是美国第一个付费有线频道。HBO借助有线电视和卫星技术的进步、改变了人们传统的观影习惯；通过创新的商业模式服务创造力，打造出《黑道家族》、《欲望都市》等美剧标杆，成为那个时代电视行业的龙头。在流媒体时代，HBO通过《权力的游戏》、《继承之战》、《我的天才女友》等独树一帜的好内容，应对危机，继续维持着自己的“精品之路”与“神作制造机”的美誉，不断提升新时代电视剧集的黄金标准。在50多年的发展历程中，经历了行业巨变的HBO，做了哪些创新、改变和坚持？请听本期节目。01:45 聊到HBO，你想到了什么04:35 Cable TV即有线电视08:08 卫星电视出现，技术助力发展09:15 HBO的诞生11:50 不便宜的HBO如何让观众买单16:10 自制优秀内容与“周更”观影习惯18:15 “不在乎收视”的电视台用直觉做内容25:18 流媒体兴起对HBO的冲击31:54 从HBO Max 到 Max，HBO被弱化了？34:55 “一口气看完”的全新爽感36:52 具有电影质感的Mini Series41:01 HBO做到了“雅俗共赏”的好内容44:40 高品质制作安利：继承之战、我的天才女友55:08 大胆选题的冒险精神59:26 作品中存在的艺术性1:00:50 创作者赋能：以白莲花度假村为例1:02:56 数字精准vs人工质感1:05:00 内容品牌的意义配乐推荐（按照出现先后顺序） Sex and the City Theme by Groove Armada《Cold Little Heart》by Michael Kiwanuka《Whispers》by Max RichterSuccession Theme by Nicholas Britell主播推荐的其他影视作品The Sopranos-黑道家族/人在江湖Sex and The City-欲望都市Mare of Easttown-东城梦魇The Undoing-无所作为La mia amica geniale-我真正的天才女友延伸阅读《It's Not TV: The Spectacular Rise, Revolution, and Future of HBO》Written by Felix Gillette & John Koblin Why Are So Many People Rewatching ‘Girls’? The Secret Sauce That Made HBO A SuccessHBO vs. Netflix大小谎言继承之战我的天才女友都市女孩权力的游戏最后的生存者在小宇宙查看该单集文稿

Episode metadata supplied by the publisher feed · Published May 8, 2023

Embed this episode

Attribution link and audio player

Ready to play

EP.30 HBO——电视台中的卓尔不群，美剧潮里的内容高地

0:00 1:07:46

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape The Business Of Influence Karan White Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len Plant. Body. Soul. Podcast Jennifer Miles & Gordon Ogden Welcome to the Plant.Body.Soul. Podcast, where we explore the minds of extraordinary humans, uncovering the secrets to unlocking our fullest potential. With a passion that knows no bounds, our hosts will take you on thought-provoking journeys, helping you embrace the plant, empower your body, and nourish your soul. In each episode, we'll explore the latest trends, share cutting-edge strategies, and dive deep into the inspiring stories from the industry's most remarkable entrepreneurs, trailblazers and thought leaders. You'll learn all of the tools and insights you'll need to transform your vision into a thriving brand. Whether you're a startup founder, a seasoned business owner, or simply a creative soul seeking inspiration, tune in and embark on a mesmerizing adventure as we deep dive into the wild and wonderful world of digital marketing. Get ready to be captivated by thoughtful conversations, intriguing insights, and transformative stories that will leave you craving for

Frequently Asked Questions

How long is this episode of Slow Brand?

This episode is 1 hour and 7 minutes long.

When was this Slow Brand episode published?

This episode was published on May 8, 2023.

Can I download this Slow Brand episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!