EP 30: Make your talent acquisition process unforgettable by understanding how marketing, talent acquisition, and core human needs converge w/ Meqa Smith

Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!Episode Chapters00:19 Who is Meqa Smith?04:01 The similarities between marketing and talent acquisition05:45 How can companies optimize talent attraction07:45 The human operating system09:55 What every human needs11:12 Understanding what you’re actually offering employees14:24 How do you package up and promote jobs using the seeking system17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates21:45 Don’t make a job description a job ad25:02 Create a brand that stands for something26:40 The key to talent attraction is having a brand and mission people can buy in to30:02 Tactical steps to changing your company’s mission and purpose to align with human needs35:33 The similarities between recruitment and dating39:50 Using a human voice in job descriptions43:30 You need to have 3-5 distinct values you can operationalize45:30 Wrap up Thank you to our sponsor, SecureVision, for making this show possible!  Follow us:https://www.linkedin.com/company/82436841/SecureVision: #1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!