EP 30: Why I Stopped Serving Alcohol at My Business Events with AliceAnne Loftus

In this episode of Sober Fit Life, I sat down with my brilliant friend and coach, AliceAnne Loftus, a business strategist, community builder, and founder of Leading Lady Coaching. We had an honest and much-needed conversation about leadership, authenticity, and why she made the bold decision to remove alcohol from her business events. AliceAnne isn’t someone who ever drank much, but like so many of us, she felt the pressure to include alcohol at professional networking events, business mixers, and even coaching workshops. After we connected and began having deeper conversations about alcohol, she felt inspired to take a step back and ask: Why is alcohol the default? Who does it really serve? And what kind of space do I actually want to create? What followed was a powerful shift, not just for her, but for her entire community. In a culture where women are encouraged to “wine down” and network over cocktails, AliceAnne chose a different path. She chose intention. She chose integrity. And in doing so, she gave countless women the permission to show up fully as themselves. We talked about: Why alcohol is so embedded in women’s networking culture How “fun” and “fluff” can sometimes distract from true value Her fears around pushback and what really happened instead Creating sober-friendly, inclusive spaces without judgment The emotional and professional impact of clear-minded connection Why choosing to remove alcohol actually aligned her business more with her core values The ripple effect this choice has had on her community and even her family This episode is full of honesty, heart, and practical wisdom for any leader wondering how to create spaces that truly reflect their values. 🧭 Resources Mentioned: 🌐 AliceAnne Loftus Website 📚 Take the Lead book by AliceAnne Loftus 💬 Follow AliceAnne on Instagram: @leading.lady.coach 💬 Want to learn more about the tools I offer? 👇 Am I Drinking Too Much Quiz   Six-Week Alcohol Reset Drink Less By Monday  Book a FREE Discovery Call Follow me on Instagram