Ep. #300 — mtheory's Cameo Carlson on the Chinese Reality Show That Launched Mickey Guyton Overseas

To be a successful artist management team means to be willing to think outside the box, which is just what mtheory CEO Cameo Carlson and team have done with artist Mickey Guyton, a Country singer who did not have traditional revenue lines in place like touring or radio. In this episode, Cameo recounts the story of how a C2C Festival appearance in London led to Mickey placing second on China's The Singer, and the massive Chinese fanbase and tour that followed. She touches on differences from Western fan behavior, the rigors behind the scenes of a Chinese reality show, and Mickey's future plans for the Asian music market, highlighting the incredible impact of international opportunities for artists, even where you least expect them.