PODCAST · music
The Future of What
by Music Business Association
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
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Episode #297 — It Takes a Village: A Conversation on DEI with The Orchard's Naledi Nyahuma Seck
Fostering equity and inclusion is a collective effort — and though DEI roles have taken a hit in our industry, the experts and community leaders are still out there. During Music Biz 2026, Naledi Nyahuma Seck, VP of Diversity, Equity & Inclusion at The Orchard, joined us to discuss this tumultuous stage and potential for the future, zoning in on the importance of supporting diversity in the music ecosystem at large. She also speaks on her role and the responsibilities it entails, closing the episode with a conversation on diversity efforts at Music Biz, and a rundown on how employment opportunities look different for each level of staff.
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Episode #296 — How Secretly Found Success by Sticking to Their Indie Roots: An Interview with Shelly Worcel!
Secretly has seen the industry go through many changes, and with it so has Shelly Worcel, who went from intern to Director of Global Physical Account Strategy during her 14 years at their distribution arm. Though the company has grown exponentially over the years, they still maintain their independent mindset – remaining flexible and willing to experiment without jumping ship during times of change, like the transition from physical to digital, the shift away from radio, and the vinyl boom. In an interview recorded during Music Biz 2026, Shelly recounts the company's indie success story, their Bizzy-winning campaign for Hayley Williams' latest album, "blue dot fever," and more!
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Episode #295 — Rock Paper Scissors, Inc’s Dmitri Vietze on Music Marketing, Tech, and Times of Change
Dmitri Vietze describes working in PR & marketing in the music industry as a rollercoaster on top of another rollercoaster, given the constant transition in both industries. In this podcast episode, we gain insight into this experience from Dmitri, who runs Rock Paper Scissors, Inc., a PR firm representing music tech companies and organizes the Music Tectonics Conference every year. Throughout the interview, he describes his transition from artist PR to tech PR, how AI music compounds an already flawed attribution process, and how the internet, social media & AI have changed press and the dissemination of information, closing out with a discussion on the 2026 Music Biz Conference & Bizzys!
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Episode #295 — Rock Paper Scissors, Inc's Dmitri Vietze on Music Marketing, Tech, and Times of Change
Dmitri Vietze describes working in PR & marketing in the music industry as a rollercoaster on top of another rollercoaster, given the constant transition in both industries. In this podcast episode, we gain insight into this experience from Dmitri, who runs Rock Paper Scissors, Inc., a PR firm representing music tech companies and organizes the Music Tectonics Conference every year. Throughout the interview, he describes his transition from artist PR to tech PR, how AI music compounds an already flawed attribution process, and how the internet, social media & AI have changed press and the dissemination of information, closing out with a discussion on the 2026 Music Biz Conference & Bizzys!
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Episode #294 — The Past, Present & Future of Music Legislation: Hear from Fox Rothschild LLP’s Cynthia Katz & Heidy Vaquerano!
Precedent shapes legislation. In our industry’s current era of change – defined by issues ranging from AI usage to increased artist autonomy – these precedents are challenged to pave the way for the potential of new rulings. During Music Biz 2026, Cynthia Katz & Heidy Vaquerano of Fox Rothschild LLP gave us a glimpse beyond the glamorous exterior of music law, starting with how they got into the field and diving deeper into artist protection against cannibalistic AI (while also recognizing its revenue-generating iterations), the responsibility that comes with artists taking back their rights, and the catalog boom.
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Episode #294 — The Past, Present & Future of Music Legislation: Hear from Fox Rothschild LLP's Cynthia Katz & Heidy Vaquerano!
Precedent shapes legislation. In our industry's current era of change – defined by issues ranging from AI usage to increased artist autonomy – these precedents are challenged to pave the way for the potential of new rulings. During Music Biz 2026, Cynthia Katz & Heidy Vaquerano of Fox Rothschild LLP gave us a glimpse beyond the glamorous exterior of music law, starting with how they got into the field and diving deeper into artist protection against cannibalistic AI (while also recognizing its revenue-generating iterations), the responsibility that comes with artists taking back their rights, and the catalog boom.
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Episode #293 — How Roblox Is Shaping Next-Gen Music Discovery: A Conversation with Allison Moore of Splash
Music can be discovered anywhere – and for today's youth, gamified experiences on platforms like Roblox have opened doors for discovering and engaging with a wide range of new music. Splash Music's Roblox game draws in 2-3 million monthly users, establishing itself as the biggest Roblox stage. This episode recorded at Music Biz 2026 features Splash's Allison Moore, who speaks on the power of virtual spaces & connection. Here, she discusses what Splash's Roblox game offers, their companion app that creates music via voice input with the power of AI, her overall industry experience, and more!
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Episode #292 — Live From Music Biz 2026: The Tech Hits & Misses in the Music Industry with Revelator's Ahuvah Berger-Burcat!
Before her start at Revelator four years ago, Ahuvah Berger-Burcat spent two decades in the tech & cybersecurity space. With this, she brings a unique perspective to the music industry and how it compares – from her perspective, we foster an interconnected community but lack regulations on the tech front. In this chat recorded at Music Biz 2026, Ahuvah touches on the importance of the MFFA, the evolution of the web that naturally led to the age of AI, and the false reality of fandom on the internet, closing out with some details on her Music Biz Conference experience!
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Episode #291 — Unequal Justice: Inside the Fight Over Free Speech in Music
This episode features Simon Tam of The Slants and Prof. Erik Nielson, co-author of "Rap on Trial," who both have been instrumental in combating First Amendment right violations against minority musicians. Simon's fight to get his all-Asian band the right to their name saw thousands of pages of evidence denied, along with a footnote stating that – had they been Caucasian – there'd be no issue. Erik has researched how the Rap genre is singled out, identifying 800+ documented legal cases using Rap lyrics as evidence against young men of color. Hear from the pair on the results of their efforts, along with their concerns about freedom of speech in general.
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Episode #290 — Focusing on the "We:" Hear From Sarah Landy of FUGA on How Collective Empowerment Benefits Everyone!
When listening to music brings so much joy, working with it every day should feel just as rewarding. In an industry that reflects our broader world, fear-based, ego-driven leadership is slowly being replaced with a culture of empowerment, seeing women and POC in more supervisory roles – though we still have a ways to go. Companies like Downtown drive this change with women holding a variety of leadership roles like Sarah Landy, SVP, Americas at Downtown-company, FUGA. She joins us on the podcast to discuss the role language and communication play in making employees feel valued, how encouragement of collective success drives better outputs, and more leadership insights!
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Episode #289 — Patchwerk Studios' 30+ Year Legacy
When Music Ally COO Patrick Ross was looking for hotspots to show a Nordic delegation he was hosting in his hometown of Atlanta, the name Patchwerk Studios – a Black-founded studio with more than 30 years worth of gold & platinum records under its belt – came up often. From there, he met Studio Manager Osman Bangura. With Music Biz 2026 taking place in Patchwerk's home of Atlanta next month, the duo joined us to speak on the studio's history, owner Curtis Daniel III's integral role in helping Atlanta evolve from a music-making city to a music business city by democratizing education, and the new pathways the studio has opened for Atlanta natives.
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Episode #288 — Recovering Royalties: How Notes.FM is Streamlining Artist Payments
In an age where musicians are expected to meticulously audit their music data themselves to ensure money isn't being left on the table, it is inevitable that something will get missed. Notes.FM is designed to lift this weight off of artists' shoulders, having already found missing money for a total of 94% of their users – with the first artist that they claimed money for receiving $75,000 from The MLC. In this episode, Notes.FM founder Tim Luckow discusses his industry journey, goals for the platform, and more!
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Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow's Marcus Sanchez
In an age where listeners can access any track at their fingertips, finding ways for artists to connect with superfans requires a creative approach – and Musicow has delivered exactly that. Originating in Korea, with the K-pop market already known for cultivating successful fan engagement strategies, the platform allows for fans to financially invest in the music they love. In this episode, Musicow US, IP CEO Marcus Sanchez explains the logistics behind the platform and how it differs from its Korean counterpart, plans for their "Fandom" project – which is already seeing success in its beta release of the track "Two Car Garage" by Jon Bellion and Swae Lee, and more!
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Episode #286 — Building a Backbone for Effective Rights Management: MusicInfra on Scalable Infrastructure
Having noticed how difficult it was to obtain catalog info during his time at Hipgnosis Songs, Björn Lindvall set out to create a solution with MusicInfra, providing a scaled infrastructure that ensures works are accurately matched to recordings. Now, in an age where AI is generating more data than ever, such infrastructure has become even more crucial for rights management. In this episode, Björn speaks on the two products that the platform offers, how he is planning for this first generation of AI deals & new rights types, and more!
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Episode #285 — Reimagining Rights Management: How Chordal is Breaking Barriers
Music rights company Chordal has achieved a major licensing milestone, clearing 51,000 songs in the first six months of their InstantClear technology being live. In their TikTok's commercial library integration alone, over 15% of those tracks already saw sync revenue. To achieve this success, they've leveraged the collaborative nature of the music industry to create a single environment where stakeholders can easily connect with one another through the songs they share rights on. In this conversation, Chordal Co-Founder & CEO Grayson Sanders explains how the platform works, the UGC issues that they are helping to mitigate through their TikTok partnership, and more!
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Episode #284 — Latin's Global Growth: A Look Behind the Scenes with Rimas Publishing & Chinelo Creative
Global artists and genres are no longer region-locked, having seen astronomical growth in recent years thanks to the age of digital connectivity. Recently, Bad Bunny's Super Bowl appearance – combined with the rise of other Latin artists from all different regions such as Chris MJ and Groupo Frontera – have further bolstered the visibility of Latin genres. This special episode features interviews with Emilio Morales & Christopher Hernández of Bad Bunny's publisher, Rimas Publishing, and Joaquín Fernández Esquivel of Latin marketing agency Chinelo Creative. Both conversations touch on specific examples of how culture & genre spread globally, advice for today's artists, marketing insights, and more! Link to the article by Kevin Kelly, cited by Joaquín: https://bit.ly/4lu7vxr
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Episode #283 — Married Life in the Music Business: Interview w/ Symphonic's Jorge Brea and Janette Berrios + Kill Rock Stars' Slim Moon!
In celebration of Symphonic Distribution's 20th anniversary under the leadership of Jorge Brea & Janette Berrios, we bring you a special episode of The Future of What featuring the couple alongside our host Portia & her husband Slim Moon! The pairs discuss how they met their partners, as well as the origins of both Symphonic and Kill Rock Stars, touching on the opportunities & challenges of working in the same industry and workplace as your spouse. Jorge & Janette also speak on Symphonic's growth in the Latin market, the company's emphasis on education, and keeping up with new technologies such as AI.
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Episode #282 — Navigating a Fragmented Industry: Songtradr's Paul Langworthy on Music Rights & Licensing
Songtradr was founded by artist & producer Paul Wiltshire as a solution for independent artists to upload their own tracks to be licensed all in one place, in response to him facing these struggles in his own career. Since then, the platform has expanded and tailored its strategy to the complexity of the music business by acquiring companies like 7digital, Big Sync, MassiveMusic and Bandcamp. In this episode, Songtradr CRO Paul Langworthy breaks down some of these industry complexities, touching on fragmentation, how connection doesn't always require transparency, the looming threat of licensing infringement, and the importance of paying attention to new market players.
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Episode #281 — Democratizing Music Legislation Education: A Conversation with Matthew Wilson & Michelle Davis of Arnall Golden Gregory LLP
Music law is important for everyone in our industry to be familiar with, no matter your role or experience level. This episode features Matthew Wilson and Michelle Davis of Arnall Golden Gregory LLP, two entertainment lawyers who champion this belief by spreading their own wealth of knowledge to others via mentoring & education programs. The two discuss their respective backgrounds and involvement in academia, Music Biz's #NEXTGEN_U Student Summit, the parallels between current & past legal proceedings in music copyright law, and more!
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Episode #280 — How Clearnote is Revolutionizing Contract Management in Today's Music Business
To keep pace with change, adapting to new technologies is essential. Good Boy Records has not only adapted, but created their own tech — an AI-powered legal platform called Clearnote. This platform was developed by Good Boy's founders & their VP of Operations, Cameron Siasi, to meet the demand for a more streamlined legal process for industry attorneys, especially in an age where tens of thousands of songs generate legal paperwork on a weekly basis. In this interview, Cameron breaks down Clearnote's contract creation & storing capabilities, and how the platform serves as an example of ways AI can improve efficiency in our industry.
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Episode #279 — Artist-First Music Marketing: A Conversation with Danny Garcia of SongTools
After noticing artists spending more than they were getting at agencies, Danny Garcia developed SongTools to let music creators take control of their marketing campaigns via playlisting and ad tools. Though originally delivered primarily to artists themselves, SongTools has expanded to integrate within distribution platforms, producing success for partners like Symphonic where they drove a 70% client retention rate within 30 days. Here, Danny discusses the approach SongTools is taking to educate artists, how their playlisting ecosystem works & why it is important, along with how the platform navigates the influx of Gen AI music.
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Episode #278 — From Label Power to Artist Power: How Green Tea Distro Supports Modern Musicians
While traditional label models still dominated in 2014 when David Dann founded Mind of a Genius Records, the pendulum has swung in favor of artists and distribution deals in the digital era, setting the stage for the creation of Green Tea Distro. GTD provides support to artists at all stages and budgets, offering services from song development to monthly workshops to day-to-day A&R support. David joins us on the podcast to share his extensive artist development knowledge, including tips on audience building in an oversaturated market where we see before we hear, and the factors at play creating a youth-driven music industry.
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Episode #277 — The Future of Fraud Protection: Beatdapp's Trust & Safety OS Explained
After analyzing nearly 7 trillion streams and 70 trillion data points in the past 18 months, Beatdapp continues to advance the industry's fraud protection efforts with their new Trust & Safety Operating System. Marking a milestone for Beatdapp, this platform is their first to provide for all sectors of the music industry while also being portable to gaming, creator platforms, streaming video, television and publishing. In this interview, Beatdapp's Morgan Hayduk and Andrew Batey break down the five unique capabilities of the OS, the partnership behind their customer due diligence, the future of tracking AI, and how even the smallest of details – such as the version of an AI platform and device used to commit fraud – are pertinent in intervention.
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Episode #276 — How the MFFA Is Taking Ownership of the Music Industry's Fraud Issue
Two years after the formation of the Music Fights Fraud Alliance (MFFA) and almost one year into Michael Lewan's appointment as Executive Director, the organization has reached many milestones – including helping put together this year's iteration of our annual Trust & Safety in Music Symposium! In this episode, Michael details the specific issues the MFFA tackles, what the alliance has accomplished since he joined last February, and discussion points he's helped program for the symposium. He also touches on why it's important for our industry to come together during a time when there is a high demand for anti-fraud measures across all sectors.
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Episode #275 — Standing Out in the Crowded DSP Space: A Conversation with Qobuz's Dan Mackta
What began in 2007 as a hi-res music download store has grown into a vital platform for global music fans eager for a human-curated, high-quality listening experience. Qobuz has had a massive 2025, which saw them peak at #4 on the iOS App Store thanks in part to viral posts calling out their 24-bit hi-res streaming & download offerings and editorial team-led recommendations. This month, we talk to Qobuz's Managing Director, Dan Mackta about the company's history & recent success, how the Qobuz experience is akin to shopping for music at your local record store, the many ways it differentiates from the top DSPs of the day, and more!
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Episode #274 — Louis Posen Reflects on 30+ Years of Hopeless Records: Indie Success, Charity and the Future
Hopeless Records has passed its third decade in business since we last had label founder Louis Posen on the podcast, so we caught up with him once again to talk all things Hopeless and indie labels! In this episode, Louis walks us through the unique origin of Hopeless, its early ties with Fat Wreck Chords, and their strong commitment to charity – housing Sub City, Songs That Saved My Life and Hopeless Music Academy as a part of the Hopeless Foundation. He also dives into the importance of knowing both the creative and business side of the industry, the interesting place that indies sit in the music ecosystem today, and how the industry can better approach issues like supply & demand and AI.
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Episode #273 — Unifying the Music Industry's Data: A Conversation with Artist Growth's Matt Urmy
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn't working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.
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Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!
In this episode, we caught up with David Wolfe of The Vinyl Groove Records, Brian Burkert of The Sound Garden, and Mike Durham & Christina Wilson of Zia Records, who highlight the everlasting importance of physical music by diving into exciting happenings at each of their stores. Our guests discuss the impact of the recent Luminate + Street Pulse deal, how Black Friday serves as "Record Store Day Lite," the resurgence of the CD, and the younger generation's affinity for vinyl. They also touch on the role of record stores as hubs for community and music curation, trends affecting both their customer base and the products hitting the shelves, and much more!
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Episode #271 — Safeguarding Our Industry: Inside Vobile's Fight Against Fraud
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile's SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they're ensuring ethical AI use!
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Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry
Consideration of those in a caregiving role is often an afterthought in many industries, but creative industries add an extra layer of challenge due to inconsistent income and schedules. While looking for support in her journey of motherhood while maintaining a career in music, Mamas In Music co-founder Tiff Randol noticed a lack of community, and banded together with Mary Leay to create this support system. We connected with Tiff to discuss the events, partnerships and other initiatives Mamas In Music is looking to put forward, how we as an industry can collectively support mothers better, and much more!
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Episode #269 — Reinventing Music Search: AIMS' Solution for Precision and Unbiased Results
Searching large catalogs via tags can be time-consuming, reinforce biases toward what we already know to save time, and leave a large portion of artist works unexplored. AIMS API looks to utilize AI as an assistive tool for objective and accurate full-catalog discovery via search options that include natural language prompts, similar audio matching, and lyric search to benefit clients working as editors, sound designers, music supervisors, and beyond. In this episode, AIMS CTO Einar Helde unpacks the company's origins, how their search technologies work, and their upcoming search tool that has already become a sought-after product.
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Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch
Superfans have been discussed as a promising new revenue stream for artists, and Bootleg is leaning into this concept with an app designed to allow fans to purchase limited release, high-quality audio merch captured from live shows. This platform not only creates direct revenue for touring artists, but helps fans across genres build a community with fellow concert-goers. We spoke with founder Rod Yancy about the app's offerings, the value The MLC provides in licensing music, how labels are looking to participate with the service, and what's on the horizon!
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Episode #267 — Gut Instincts and Data: The Constants of A&R's Evolution
Killphonic Rights is a creator-founded, full-service music company, with Michelle Fantus serving as Head of A&R. Michelle has witnessed the evolution of artists and repertoire over her tenure in the industry, seeing music consumption go from iTunes downloads to streaming, and now music discovery being redefined by AI & algorithms. While some things have changed for A&R over the past decade, the practice remains the same at its core. In this episode, Michelle walks through the performance measures that A&Rs of both the past and present evaluate, the two "buckets" A&Rs tend to fall into, what this new era of music discovery brings, and more!
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Episode #266 — ONErpm's Artist-First Approach to Business
As a distributor, publishing company, creator of DIY platform OFFstep and one of the world's largest music MCNs on YouTube, ONErpm is considered a full-service, modern record label. The company puts artists at the forefront by emphasizing transparency & education at both the front end and back end, and even has its own CMS platform for artists to track spending & marketing plans. In this episode, Head of Marketing Jenna LoMonaco details how ONErpm supports & helps to develop their artists' vision, along with the company's strategic incorporation of modern tech, and clears up misconceptions on exploitation in the industry.
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Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman
The Clio Awards have celebrated advertising & creative works across industries dating back to the 1950s, diversifying into different programs over time, including Clio Music in 2014. In this episode, we speak with Michael Kauffman of Clio Music on the three pillars of The Clios, and break it down further into the three award areas of the music branch, along with how to enter. Michael also expands on the true value of recent winning campaigns from around the globe, and the importance of cause-based work & recognition through awards in the music industry and beyond.
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Episode #264 — How Has Music Evolved Into Such a Viable Asset Class?
In the past, artists needed to sign with record labels who would take out bank loans in order to provide financing. Now thanks to companies like Sound Royalties, artists can receive financing via advances without giving up any ownership. Possible income generating streams for artists have also grown from few to many, transforming music into a viable asset class. In this episode, Alex Heiche discusses how this evolution occurred, the importance of educating artists on where their income is coming from, and more on Sound Royalties – including where & how they operate and the solutions they provide.
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Episode #263 — Assessing the State of AI in Music with Voice-Swap's Mike Pelczynski @ Music Biz 2025
Mike Pelczynski has been a part of many important conversations on the subject of AI as the Chief Strategic and Innovation Officer of voice conversion platform, Voice-Swap. These discussions revealed that general sentiments towards AI have shifted from fear to that of constructive concern. In this episode, Mike examines how some issues posed by AI can be addressed using solutions we are already familiar with, the importance of strategic partners for major stakeholders, how the music industry's approach to AI guides other industries, and more!
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Episode #262 — Inside Soundstripe's Music Licensing Strategy with Global Head of Partnerships, Angela Abbott!
Soundstripe is a tech-enabled music licensing company working with brands, agencies and rightsholders, housing 1.5 million users in 160 countries. In this episode, Soundstripe's Angela Abbott walks us through their licensing process, emphasizing how the platform ensures artists maintain sonic identity. She then imparts advice to early-level professionals, and addresses aspects of licensing that may be overlooked, such as microsync, the importance of valuing licensed music to ad spend, and differences in monetization models from platform to platform.
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Episode #261 — Independent Sector Happenings with A2IM's Lisa Hresko @ Music Biz 2025!
At Music Biz 2025, Lisa Hresko of A2IM moderated a panel on growth strategies for independent music companies, a topic which she touches upon in this podcast recorded live at the Conference! She further expands the conversation to discuss how artists can "choose their own adventure" in the industry today by tapping into the independent community. Lisa also speaks on A2IM's current projects, including advocacy for the HITS Act and other legislation.
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Episode #260 — Dissecting the State of Physical Music: A Conversation with Carrie Colliton @ Music Biz 2025!
We spoke with Carrie Colliton of DORS & Record Store Day at Music Biz 2025 about the recent sales surge at indie record stores, how sales data from record stores was on the verge of exclusion from Luminate reporting, and the power of community that brought about the deal to keep that data counted. The conversation also touches on both the positive and the negative effects of streaming on indie music, as streaming helps new fans discover albums they want to own on CD or vinyl but can also devalue music through lower price points. Carrie also talks about how physical music continues to be an expression of personality for music fans, and how it allows for true ownership in the digital age.
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Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music Biz 2025!
We sat down with Chuka Chase, co-founder of SymphonyOS, during Music Biz 2025 to talk about his company, his experience at the Conference, and the convergence of the music and tech industries. He discusses his professional journey which led him from the tech space to music, as he compares and contrasts how both industries operate. He also covers how the internet has made the music industry less siloed, and how SymphonyOS continues this democratization of knowledge for today's artists. Finally, Chuka shares his experience speaking on a 2025 panel to an audience of startup founders like him.
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Episode #258 — The Impacts Of The Current PRO System On Small Venues
In this episode, we discuss the motivations behind NIVA's letter to the US Copyright Office in conversation with Tobi Parks of the National Independent Venue Foundation (NIVF). Tobi disputes the narrative that licensees are just trying to cut costs, explaining how the current PRO system, combined with a lack of education provided to licensees and artists, leaves an untapped pool of money waiting to be fairly distributed. She also dives into the unique issues faced within the US due to having multiple PRO entities, and how discounts provided to large venues, combined with other economic factors, end up hurting small artists and venues.
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Episode #257 — A Conversation With Virginie Berger @ Music Biz 2025
We caught up with Virginie Berger, Founder of Don't Believe the Hype and Advisor at MUSICx; fmr. MatchTune during Music Biz 2025 for a conversation covering the sentiments of fear and concern surrounding the uncharted territory that is AI. She addresses the complications and confusion today's music market faces, current copyright wins & losses, the fine line AI walks in terms of what is & isn't forbidden, and MatchTune's AI detection and audio fingerprinting solutions. Touching on legislation in the US, UK and Europe, she explains how rushed governance in the past failed to take into account the issues we are facing now. Virginie also discusses her Music Biz panel on what lessons the music business can learn about embracing new tech from the adult entertainment industry, and how the Conference serves as a forum for all types of topics.
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Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!
This week we speak with Jonathan Azu, founder of Culture Collective, on the state of the live industry, along with some exciting projects & collaborations he's working on! Jonathan discusses how important it is for executives to diversify themselves in the same way today's artists do, highlighting the multi-hyphenate approach he has taken for his business by working on tours, TV specials, philanthropic and DEI-related work, and developing artists. Jonathan provides us his expertise, evaluating the consistency of our industry's DEI initiatives born out of the self-reflection that came from the COVID era, and how large-scale change comes from those in power. He also examines how the live industry has ebbed and flowed as a result of the pandemic, tying together how no matter what venue, city or capacity, a show itself must be great to have longevity.
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Episode #255 — The Tech and Music Industry Crossover: A Conversation with OpenPlay's Edward Ginis @ Music Biz 2025!
Edward Ginis, Founder and CEO of OpenPlay, attended his 15th Music Biz Conference this year. In this episode, he discusses how the Conference continues to evolve with the times, providing true substance and debate over platitudes and hype. In the same vein, Edward touches on just how crucial it is for our industry to nurture entrepreneurs and startups in a mutually beneficial relationship. He discusses how the Conference's startup programming, including OpenPlay's "Break The Silos. Build The Future." Hackathon, allows our industry to both progress in tandem with the tech space and show investors that music companies are worth collaborating with. Finally, he covers hot-button topics such as AI and copyright registration, and how we as an industry have to step up where the government leaves gaps!
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Episode #254 — Hear from Lauryn Menard, Creator of the GOB Sustainable Earplug Brand!
The difficulty common earplugs have conforming to each person's unique anatomy leads to frequent struggles with actually keeping these devices in our ears – not to mention the poor sound quality they create by blocking out only the top frequencies. Biomaterial professor and industrial designer, Lauryn Menard may very well be revolutionizing the future of earplugs, as she has pioneered a solution that not only resolves these issues but also provides a more sustainable option for our environment. Her company GOB has created aerial mycelium foam earplugs that conform to each person's ear shape and dampen all frequencies for a balanced & comfortable listening experience. In this episode, Lauren touches upon the journey that led to the creation of GOB, strategies the company is using to successfully market their product to consumers, and upcoming venue partnerships.
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Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch
Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band's logo on a t-shirt – it's a story told through the product that comes back full circle, tying into a much larger ecosystem. Kerstyn Inouye, Marketing Director of Top Drawer Merch joins us this episode to discuss the opportunities superfans bring to merchandising, loyalty programs, what it's like to work with niche bands & their managers, and creative strategies the company implements to maintain a smooth on-site merch experience.
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Episode #252 — How Friends of Noise is Creating Opportunities for the Youth of Portland
Friends of Noise, an organization supporting the creative youth of Portland, Oregon since 2016, is expanding their educational programming with the opening of their all-ages venue, "The Off Beat." The nonprofit hosts professional development workshops and produces all-age concerts where teens can perform on-stage, run sound, accept tickets & create posters, with their youth sound engineers being hired to produce local events ranging from block parties to weddings. In this episode, we speak with their Executive Director, Andre Middleton on the organization's plans for a silk-screen printing microloan program, their upcoming season pass program, the new venue's specs & how they envision it as a stepping stone for emerging bands!
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Episode #251 — Music Biz in Atlanta: The Horne Brothers Highlight ATL's Booming Music Economy
Building on our series of interviews with Atlanta locals, we spoke with Byron, Ryon & Tyson Horne, better known as The Horne Brothers. To commemorate the 50th Anniversary of Hip-Hop, the brothers highlighted Atlanta in their 2024 documentary, "The South Got Something To Say." Though Hip-Hop's birthplace is credited as New York, the documentary discusses how a large share of popular hits and collaborations have come from Atlanta. It also covers the city's status as a music melting pot that has created unique, cross-genre sounds through a welcoming network of studios, artists, producers and other talent. This makes Atlanta a strong force in the overall music economy, and therefore the perfect place for music execs to meet for Music Biz 2025. Tune in to hear more on how music impacts the city's education system, sports & film sectors, and how both the Music Biz Conference and Atlanta's local government can spark impactful movements.
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Episode #250 — Angry Mob Music's Marc Caruso Addresses What Indie Publishers Need
Independents make up 40% of the publishing industry, and yet, they struggle to leverage deals. Why? It all comes down to industry fracturing that is preventing the emergence of their collective voice. Angry Mob Music CEO, Marc Caruso touched upon this in his Billboard op-ed, "Why It's Time for Indie Publishers to Get Angry," where he highlights how the collaborative environment of the indie publishing space makes rallying together for change an easier and more organic process. In this episode, we speak with Caruso on what it means to be truly independent, the current landscape of publishing & label markets, how indie music companies can collaborate and more!
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ABOUT THIS SHOW
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
HOSTED BY
Music Business Association
CATEGORIES
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