EP 302 - Fractional CMOs: What Marketing Leadership Really Looks Like

Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERJess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify