EP 307 - LEGO Fmr. Product Design Leader on Designing Playful Product Experiences

How can product leaders design playful product experiences for users? In this episode, Willow Innovations VP of Product Melissa Pickering interviews LEGO Fmr. Product Design Leader Steve Geist on the art of designing playful product experiences. Discover Steve's unique ability to blend technology into play experiences, while always prioritizing the user experience and involving cross-functional stakeholders. Gain valuable insights into the design thinking process, stakeholder management tactics, and the importance of early prototyping and user testing. Explore how to create surprise and delight in product experiences and learn about Steve's favorite projects and proud moments.