EP 309 - Ammunition Founder on Creating a Culture of Great Design

In this podcast, Ammunition Founder Robert Brunner sits down with Willow Innovations Product VP Melissa Pickering. Brunner is a design leader with experience in various industries, and he shares insights from throughout his career. He discusses his work at Lunar Design and his role as the former director of industrial design at Apple. Brunner highlights the importance of design in building emotional connections with customers, drawing from his experience with Beats by Dr. Dre. He co-authored the book "Do You Matter? How Great Design Will Make People Love Your Company," exploring how design influences brand perception and customer loyalty. Brunner provides advice for product managers, emphasizing the need to understand the design process, advocate for great products, and foster a culture of great design within organizations.