Ep 31 | Branded Environments: A Breakdown of the Publix Plaza Case Study From Concept to Completion

Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers. However, it requires a thorough understanding of the community and brand goals to accomplish this successfully. This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and strategy sessions that spanned the course of several months, we created an outdoor branded environment for Publix at the Amalie Arena in Tampa that was well-received by the locals. Mollie Stahl, Senior Account Executive, is featured again on “Event Marketing: Redefined” to walk you through conceptually and strategically how the Rockway team went about this. She and Matt Kleinrock revisit: - How the Publix Plaza came about (from concept to completion) - Why you need to understand a client's purpose, audience, branding, and goals before beginning any design work - What kind of document we used as a reference point throughout the process Definitely a project that’s one for the books! Want to learn the importance of taking time to understand your customer and finding ways to engage them where they are? Then this episode is a must-listen for you. Connect with Mollie: On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined