Ep 31: How Bret And His Father Built The World's Most Comfortable Shoes: KURU

How much of a role does finance play in building a brand?It might sound boring to some, although, it's everything.Bret and his father were no strangers to the numbers - that and a burning desire to create the best shoes possible, they set out on a mission. Today Kuru is one of the fastest growing brands in the space and listening to Bret's backstory, it's no surprise why - he's obsessed and constantly asks the questions most won't.Topics Covered:Why brand names matter and how to choose yoursDreaming is a superpowerHow patents are incredible research toolsThe importance of having patentsWhy all founders should do customer supportHow staying lean has a huge long-term impactThe power of helping local communitiesThe future for Kuru CommerceKURU FOOTWEAR:https://www.kurufootwear.com/https://www.linkedin.com/in/bretrasmussen/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha