Ep 311: Zero-Click Search

Send us Fan MailWhat if your customers are finding answers but never clicking your website? In today's episode, I’m sharing my interview from Dublin FM’s Good Morning Dublin, where I unpack the rise of zero-click search and what it means for your business. With Google AI Overviews and tools like ChatGPT delivering answers instantly, search behaviour is changing fast, and 20% of answers are already coming from AI tools.But here’s my message: this isn’t a crisis, it’s a golden opportunity.If you optimise properly, create content around real customer questions, and position your business to be cited in large language models, you can become a first mover in the AI search era.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.