EP.32 Chanel 香奈儿 — 生而自由雅致，终于束之高阁

当我们提及品牌香奈儿，一个优雅独立的女性形象就会跃然纸上。作为个人风格鲜明的品牌，以创始人的感受与生活经历，逐步地完善着品牌的价值构建，以反陈规陋习为始，终于雅致和自由。现如今，香奈儿成长为奢侈品的今天，我们应该如何去看待它的频繁涨价策略？品牌如何在满足消费者的同时，保有自己的“独立性”，维护自己完善的价值体系？请听本期播客。00:49 为什么今天的选题是奢侈品03:30 对于Coco Chanel的第一印象04:29 Coco的童年06:43 将“男装”变成“女装”09:42 让女装成为不一样的“女装”12:23 和Dior针锋相对14:53 三段恋情带来的创作与改变24:52 价值体系的构建和鲜明的个人色彩26:14 对品牌而言，价值体系意味着什么27:56 “生活读书新知”的三联书店29:05 缪姨的自我表达与思想传递31:31 香奈儿频频涨价是合理的吗？32:52 品牌矛盾性的根源和虚拟世界的构建35:34 对于奢侈品行业的一些主观看法38:25 品牌需要接受更多“凝视”，但不能自我迷失延伸阅读香奈儿的传奇短片 Inside CHANEL丨走进香奈儿可可香奈儿的战争-WARS OF COCO CHANEL香奈儿-Coco Chanel（2008）Music by idokay - West香奈儿女士和她的公寓经典的香奈儿套装 vs. 迪奥的束腰礼服Jersey面料制作女装以及由海军衫演变而来的条纹航海系列佩戴山茶花和珍珠的CocoBrad Pitt代言香奈儿最成功的单品5号香水品牌建立的价值体系和一系列图腾在小宇宙查看该单集文稿

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EP.32 Chanel 香奈儿 — 生而自由雅致，终于束之高阁

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