Ep. 32: Content Strategy for Program Launches with JessCreatives

If you've been looking at your website or thinking of creating your website and would love to know how to best set it up and have a strategy behind it that will help lead people to your online program, you'll want to hear this episode. Today we have an incredible guest, Jess Freeman from Jess Creatives, award-winning web strategist and designer who helps health and wellness coaches get better clients. What we're talking about is the strategy of how you can use your website and the content on your website, as well as what content you're putting out there, as you encourage people to join your online program. Here's what we covered: The real purpose of your site (and how it will differentiate you!) Jess shared the top website mistakes that she commonly sees in the health and wellness industry (including how not to overwhelm your website visitors!) Where the website and our content fits throughout the customer launch journey (you need to first get clear on that customer journey!) The common question of how much content to give away (give people information that they need before they would join the program!) How to approach our website during the 4 launch phases (and what to do with our content during these phases!) Understanding how your website and content fits into your business from stage to stage helps you align with how you're developing, releasing, launching and closing your online programs over and over again. If you enjoyed this podcast, you may enjoy these 3 other podcast episodes that can help you start to create your customer journey: Ep. 05: Do I need an email list to launch an online program Ep. 06: How to Grow an Email List as a Health Practitioner Ep. 29: The Launch Process