Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to collectives 00:17:17: Collective success stories 00:22:42: How to appoint a collective 00:27:24: Be prepared to receive honest feedback 00:35:39: Final thoughtsMarketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. ResourcesAbbas Marketing Comms Crits LDN Collective Concept Culture Neve.agencyIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo