Ep 32 | Storytelling and naughty toys. Laura Baxter from Social Personnel.

Marketing into the public sector is tough.  We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel.  She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover. Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things. A really fun episode which you'll have to listen to, to understand the reference to the naughty toys... Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.