Ep 324: 6 Ways that Things Go Viral with Jordan West

Send us a textWhat makes things go viral? What are the elements that make people want to share your content?In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE6 Elements that Make Things Go Viral:1.  Social Currencies Social Currencies are the trends that are happening in the reader's or listener's environment. It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have.      2.  TriggersA trigger is a  word, a phrase, or an image that is associated with a message. Anything that reminds your audience of your product or brand is a trigger.   3.  Emotion People share things that they care about.Avoid sad or negative things.4.  Public"Built to show, built to grow."Public events and news fare better than just promotional content. Create content that your audience would want to proudly share.5.  Practical Value Apart from being in the know, people also want to be helpful with the information that they share. Consider the information your audience might be looking for.6.  Great story-telling is the key to great content marketing. Information is absorbed best when it is incorporated into a story.Book Source:Contagious: Why Things Catch On by Jonah Bergerhttps://www.jonahberger.com/books/contagiousBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply