Ep 327 Unlocking the Game-Changing Google’s Performance Max With Jordan West

Send us a textIf you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply