Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach

Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. Timestamps00:04: Introduction 02:42: Where the name George & James Architects comes from 03:27: How George & James started 05:19: Meeting Juliette and developing the website 12:11: Wanting to remain professional 15:35: Words shape the business 19:17: A shameless plug for new staff, and the blog 25:02: Website FAQs 28:20: Advice for starting to develop a web site 33:01: Archiboo shortlist and the RIBA plan of works 39:18: Final thoughtsMarketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing newsSharing is caring If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.  ResourcesThe Abbas Marketing websiteThe George and James websiteThe Alternative Guide to the RIBA Plan of WorksThe Architypal websiteIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo