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Ep 33 - Negative Matching - When and How to Use It episode artwork

Apr 7, 2025 16 min

Ep 33 - Negative Matching - When and How to Use It

from TACOS Tuesday - Amazon Ads Tactics Hosted by Sell Global

In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.

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Ep 33 - Negative Matching - When and How to Use It

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This episode is 16 minutes long.

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This episode was published on April 7, 2025.

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