PODCAST · business
TACOS Tuesday - Amazon Ads Tactics
by Sell Global
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Episodes
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Ep 90 - Accidental Ads Expert from Solving Hard Problems
What does it really take to become an Amazon advertising expert? And what happens when hard work and ambition don't quite go to plan? In this episode of TACOS Tuesday, Sell Global's Hamish Conway sits down with business partner and Head of Advertising, Sebastian Hargreaves, for a different kind…
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Ep 89 - Avoid These 6 Critical Q4 Mistakes
Q4 is the biggest opportunity of the year for many Amazon brands but a few costly mistakes can quickly derail your results. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal 6 critical Q4 mistakes Amazon brands need to avoid heading into Black Friday, Cyber Monday…
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Ep 88 - Sell Where Shoppers are Buying - Marketplace Expert Alvin Jap
Where are your customers actually shopping and is your brand showing up there? In this episode of TACOS Tuesday, Hamish Conway sits down with marketplace expert Alvin Jap from Samsung to unpack what it really takes to expand into new marketplaces without damaging the retail relationships you’ve...
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Ep 87 - Amazon Marketing Cloud : Better Data, Smarter Decisions
Over 50 brands registered for our recent Amazon Marketing Cloud (AMC) Masterclass, and the replay was originally shared exclusively with those who joined us. But the insights were too valuable to keep behind closed doors. In this 13-minute cut, Hamish Conway and Sebastian Hargreaves take you…
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Ep 86 - The Hidden Cost of Making Amazon Decisions with Incomplete Data
Are you making the right Amazon decisions or simply making decisions with incomplete data? In this episode of TACOS Tuesday, Hamish Conway explores why metrics like ROAS, ACOS and TACOS only tell part of the story, and how asking better questions can lead to smarter, more profitable growth...
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Ep 85 - Prime Day AU 2026 v 2025 Results and Case Study
What if everything you thought you knew about winning Amazon Prime Day was wrong? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves analyse exclusive Prime Day data from multiple Amazon Australia brands to reveal what actually drove stronger sales, higher organic growth and...
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Ep 84 - Your New Shipping Employee is an AI Agent with Michael Fenech
Amazon is evolving faster than ever, and AI is transforming the way brands build, scale and compete. In this episode of TACOS Tuesday, Hamish Conway is joined by entrepreneur, Amazon seller and AI innovator Michael Fenech to explore the strategies, mindset and technology shaping the future of...
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Ep 83 - H1 2026: What’s Changed and What’s Working with Amazon AU Ads
Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more...
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Ep 82 - 10 Years on Amazon: How Honeysticks Built a Global Brand
What does it take to build a premium Amazon brand that can outperform some of the biggest names in the world? In this special guest episode, Hamish Conway is joined by Victoria Skik, Global Marketplace Manager at Honeysticks, to reveal the strategies behind one of New Zealand's most successful...
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Ep 81 - 6 Critical Amazon Ads Mistakes to Avoid in 2026
Think your Amazon Ads are performing well? You could be leaving thousands in untapped revenue on the table without even realising it. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack the six critical Amazon Ads mistakes they consistently uncover during brand audits...
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Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2
Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn...
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Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2
In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase…
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Ep 73 - The 3 Phases of Customer Analytics with AMC - PART 1
Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC) and why the smartest brands are quietly...
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Ep 79 - Prime Day Preparation - Part 1
Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical...
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Ep 78 - Every Amazon Ads Campaign Has A Job
$100M+ in Amazon ad spend, managed. Ten years on Amazon. One simple shift changes how every Amazon account scales. Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold Coast. Seb walks through how to calculate target ACoS from contribution margin, how to set the right…
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Ep 77 - Amazon AU 2025 ASIC Filing Results
n this episode of TACOS Tuesday, Hamish Conway breaks down the latest Amazon Australia 2025 ASIC filing results and what they quietly reveal about where the market is really heading. Beneath the surface of the numbers, there’s a much bigger story unfolding around growth, competition, and shifting...
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Ep 76 - 10 Years In The Queue
On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 years in the Amazon game. What starts as a look back quickly unfolds into a candid exploration of how it all began, the pivotal decisions that shaped the...
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The 3 Phases of Customer Analytics with AMC - PART 3
Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian Hargreaves dive into the attribution and acquisition insights that reveal what’s really driving…
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Ep 72 - How to Set Quarterly Objectives for Amazon Growth (Part 2)
This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn quarterly goals into day-to-day action using weekly scorecards, leading indicators, and a practical...
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Ep 71 - How to Set Quarterly Objectives for Amazon Growth
In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear quarterly objectives, translate revenue goals into realistic ad spend and efficiency targets, and...
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Ep 70 - Quality Creatives for Optimal Results
Creative quality is one of the biggest levers behind strong Amazon ad performance and in this episode, we dig into exactly why. Drawing on insights from two of our most popular conversations, we unpack what separates ads that convert from those that simply burn budget, how creative aligns with…
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Ep 69 - 2025 in Review - Lessons and Insights on Amazon
Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper behaviour, and Amazon’s own platform moves changed the way brands win. They dig into the real impact of...
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Ep 68 – Black Friday Final Results
Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real sales growth came from. They unpack why ad-driven results outpaced organic performance, how deal...
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Ep 67 – Amazon AU Black Friday Update
In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and...
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Ep 66 - Amazon Agency Ownership - 5 Challenges and 5 Joys
In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with…
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Ep 65 - 3 Stages of a Successful Product Launch
In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically…
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Ep 64 - Agentic AI and Amazon - How to Prepare with Mark Gray - Crescodata
In this episode of Tacos Tuesday, Hamish Conway is joined again by Mark Gray from CrescoData to explore how agentic AI and shopping agents are reshaping the future of online retail. Mark draws on over two decades of e-commerce experience to explain how automation and AI-driven decision-making are...
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Ep 63 - What To Do When Sales Are Down
Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon performance. From traffic dips to conversion shifts and pricing trade-offs, they break down how to...
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Ep 62 - Big Deals Day - Data & Lessons
This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how a seven-day deal window reshaped sales performance, why high-priced products came out on top, and...
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Ep 61 - Amazon Channel Profitable Growth-Mode
In this episode of Tacos Tuesday, Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He reveals the “three-legged stool” framework behind sustainable, profitable growth covering the often-overlooked foundations that drive real results…
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Ep 60 - Surprising Sponsored Brand Video Results
In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you? They unpack real test results that challenge “bigger...
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Ep 59 - Amazon AU AMC Use Cases
In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are transforming the way brands advertise on Amazon Australia. They reveal practical ways to use AMC insights to retarget high-intent shoppers, identify high-value...
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Ep 58 - How to Prepare for Prime Big Deals Day
In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hamish Conway on leave, Sebastian is flying solo again and shares a step-by-step strategy for maximising results before, during, and after the event. He...
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Ep 57 - Why Rule Based Automations Don't Work
Sebastian Hargreaves takes the mic solo this week while Hamish Conway enjoys a well-earned break, unpacking why rule-based automations often fail in Amazon advertising. He reveals how rigid look-back windows, over-optimisation, and limited bid adjustments can actually create more work and weaker...
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Ep 56 - Amazon v Meta
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the debate of Amazon vs Meta advertising and what it means for e-commerce brands. They unpack why consumers often shift from social media ads to shopping on Amazon, highlighting the platform’s trust factor, fast...
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Ep 55 - TACOS v ACOS - Both Matter For Different Reasons
In Episode 55 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most confusing yet critical debates in Amazon advertising : TACOS versus ACOS. You’ll learn how TACOS guides big-picture strategy, how ACOS informs day-to-day optimisation, and why clarity around campaign...
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Ep 54 - How to Use Harvesting to Maximise Your Ads Return
In Episode 54 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most powerful yet overlooked levers in Amazon advertising - harvesting search terms. They reveal how moving winning keywords from auto campaigns into targeted exact match campaigns can dramatically…
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Ep 53 - Amazon Ads USA v AU - How They Differ
In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Amazon Australia. Drawing on aggregated client data from millions in ad spend, they reveal insights into click costs, conversion rates, ROAS, TACOS…
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Ep 52 - How To Control ACOS By Measuring Revenue Per Click
In episode 52 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal how to take control of your Amazon ACOS by shifting focus from ad spend to measuring revenue per click. They break down why revenue per click is a more powerful metric than ACoS alone, how to spot hidden inefficiencies…
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Ep 51 - Benchmarking Your Brand’s Ads Performance
In Episode 51 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack three revealing insights from their Amazon ads audits - insights that could be quietly draining your budget and holding back your growth. Drawing on data from dozens of brands and millions in ad spend, they explore how...
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Ep 50 - TACOS Tuesday Birthday - Observations and Forecasts for Amazon
In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves reflect on what a year of weekly episodes has revealed about winning on Amazon, and what’s next. They dig into the rise of challenger brands, the...
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Ep 49 - Amazon Ditches Google Shopping. What Now?
Amazon has pulled the plug on Google Shopping ads - so what does that mean for brands? In this episode, Hamish and Sebastian break down why Amazon may have made this move, the trends pointing to declining external traffic, and how brands can adapt. Discover strategies to monitor your metrics…
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Ep 48 - Prime Performance Recap - 2025
In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance during the high-volume event. He reveals why ROAS dropped despite a 200% spike in ad sales, the critical role of Prime Deal badges, and how strategic...
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Ep 47 - Amazon AU Sponsored Products Ad Placement Stats - 6 Month Review
Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Products data from Amazon Australia tells us about which placements are actually performing. They unpack surprising insights on cost-per-click, conversion...
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Ep 46 - Reduce Risk and Maximise Margins in Global eCommerce
This week on TACOS Tuesday, Hamish Conway sits down with Jim Vrondas from WorldFirst for a timely dive into the world of international payments, currency volatility, and the hidden costs that e-commerce sellers often overlook. Jim shares expert insights on how brands can protect profit margins…
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Ep 45 - From Traditional Distribution to Amazon Success
This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected distributors of premium home and kitchenware. Representing powerhouse brands like OXO, Scanpan, Global Knives, and Avanti, Sheldon and Hammond has seen...
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Ep 44 - Prime Day Preparation
In Episode 44 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down exactly how to prepare for Amazon Prime Day - whether you’ve secured official deals or not. With just weeks to go, they cover the key steps to maximise sales: from ad strategies and pricing tactics to managing…
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Ep 43 - Setting Objectives for Amazon Ads - The Secret Sauce
In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. They walk through a practical framework to determine your contribution margin, define whether your focus is growth or profit, and calculate a target ACoS to guide...
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Ep 42 - Understanding & Optimising for RUFUS
In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to explore Rufus - Amazon’s new AI-powered shopping assistant. They break down how Rufus builds on the Cosmo algorithm to deliver more personalised,...
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Ep 41 - The Changing Amazon Algorithm - From Keywords to Intent
Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already...
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ABOUT THIS SHOW
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
HOSTED BY
Sell Global
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How many episodes does TACOS Tuesday - Amazon Ads Tactics have?
TACOS Tuesday - Amazon Ads Tactics currently has 89 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is TACOS Tuesday - Amazon Ads Tactics about?
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s...
How often does TACOS Tuesday - Amazon Ads Tactics release new episodes?
TACOS Tuesday - Amazon Ads Tactics has 89 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts TACOS Tuesday - Amazon Ads Tactics?
TACOS Tuesday - Amazon Ads Tactics is created and hosted by Sell Global.
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