TACOS Tuesday - Amazon Ads Tactics

n this episode of TACOS Tuesday, Hamish Conway breaks down the latest Amazon Australia 2025 ASIC filing results and what they quietly reveal about where the market is really heading. Beneath the surface of the numbers, there’s a much bigger story unfolding around growth, competition, and shifting consumer behaviour.If you’re selling on Amazon (or even just watching from the sidelines), this episode cuts through the noise to highlight the signals that actually matter without overcomplicating it. Expect a sharp, no-fluff perspective on what’s changing, what’s accelerating, and where brands need to be paying closer attention before the window narrows further.If you want a clearer view of where Amazon AU is heading  and what that means for your next move this is worth your time.Download Slides here : https://gm.gosellglobal.com/amazon-au-2025-asic-filing-results

On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 years in the Amazon game. What starts as a look back quickly unfolds into a candid exploration of how it all began, the pivotal decisions that shaped the journey, and the moments that nearly broke it. Along the way, Hamish unpacks how dramatically the Amazon landscape has evolved from the early days of simple private label wins to today’s hyper-competitive, data-driven, brand-first environment where margins are tighter, expectations are higher, and execution matters more than ever. It’s an honest reflection on what’s changed, what most brands still get wrong, and why the path to success now looks very different to what it did a decade ago. If you’re trying to build, scale, or even just survive on Amazon today, this episode will challenge your assumptions and leave you thinking about the long game in a whole new way.

Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian Hargreaves dive into the attribution and acquisition insights that reveal what’s really driving growth on Amazon. They explore organic vs paid first touch, new-to-brand vs repeat customers by ASIN, full-funnel attribution, and the real path-to-purchase journey including how many ad interactions it typically takes before a customer converts. Discover how these deeper insights reveal where growth is truly coming from, where advertising is working (or not), and how leading brands make smarter decisions to outcompete on Amazon. If you want to understand how the best brands are using AMC to gain a competitive edge, this episode is a must-listen.If you missed the earlier episodes, start with Episode 73 (Part 1) and Episode 74 (Part 2) to get the full breakdown of Amazon Marketing Cloud and how brands are using it to unlock deeper customer and revenue insights.Listen on the TACOS Tuesday Spotify channel: https://open.spotify.com/show/2esFxJvNMtJrLLwhe0expg?si=24de078565794834

This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn quarterly goals into day-to-day action using weekly scorecards, leading indicators, and a practical decision-making framework for Amazon Ads. The episode shows how to diagnose performance issues faster, avoid overreacting to short-term data, and make confident decisions around scaling, efficiency, and TACOS control. If you’re looking to bring more clarity, discipline, and consistency to your Amazon advertising strategy, this episode connects the dots between strategy and results.Missed part one? Listen here: https://youtu.be/r9Jfn6OEVZU?si=fHshkpD-Vm1FixL9 

In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear quarterly objectives, translate revenue goals into realistic ad spend and efficiency targets, and create alignment between strategy, execution, and accountability. The conversation dives into the thinking behind trade-offs, assumptions, and the metrics that truly matter when scaling, equipping brands with a framework to approach growth with far more confidence and clarity. This is part one of a two-part deep dive, tune in next week as they build on this foundation and unpack how to diagnose performance and make sharper decisions when things don’t go to plan.

Creative quality is one of the biggest levers behind strong Amazon ad performance and in this episode, we dig into exactly why. Drawing on insights from two of our most popular conversations, we unpack what separates ads that convert from those that simply burn budget, how creative aligns with real shopper intent, and why video and image-led formats are becoming impossible to ignore. If you’ve ever wondered why some ads outperform others, this episode will challenge how you think about creative and leave you with a few practical ideas you can apply straight away.Want more clicks and higher conversion rates from your Amazon ads? Visit our website to access the free guide, Amazon Design Concepts to Turn Lookers into Buyers, featuring 37 proven image stack design concepts and real-world examples to help your ads stand out and convert. Get the guide here: https://gosellglobal.com/37-design-concepts/You can also listen to the full original episodes that inspired this conversation:Ep 7 – TACOS Tuesday: How Great Creatives on Amazon Improve Your Ads Performancehttps://open.spotify.com/episode/1xSllcJRfrDNikhGuH49zV?si=7a99bb27b9b4413aEp 30 – TACOS Tuesday: Amazon Ad Creative Impact on Resultshttps://open.spotify.com/episode/5mXuwJbLD9bDwz2hNNlgu6?si=d0aec28df2a744dd

Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper behaviour, and Amazon’s own platform moves changed the way brands win. They dig into the real impact of deal-event strategy, tariff turbulence, the rise of third-party sellers, Amazon’s unexpected Google Shopping switch-off, and why creative quality still separates the brands that scale from the ones that stall. With candid lessons from inside the agency and a look at what’s ahead for 2026, it’s a valuable episode for any brand wanting an edge in the year to come.And if you’re tuning in, we’d love your feedback on the show - share your thoughts here:  https://forms.gle/CB4VVskAFCuYqUas9

Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real sales growth came from. They unpack why ad-driven results outpaced organic performance, how deal tagging and product mix influenced outcomes, and what these trends say about Amazon AU’s rapidly maturing marketplace. A few standout insights including unexpected ROAS behaviour and why higher-priced products won big. This episode could reshape how you approach deal events in 2026, and it’s the kind of insight you’ll want in your toolkit before planning next year’s strategy.

In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and what the data suggests about CPCs, ad strategies, and return on spend. You’ll also hear how smart Amazon Ads optimisation can drive organic ranking, strengthen Best Seller Rank, and influence performance heading into the December gifting period. It’s a data-driven, practical look at Black Friday on Amazon Australia that helps sellers and vendors identify where demand is shifting, refine their deal strategies, and apply these insights to strengthen next year’s event planning.

In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with Amazon’s systems, supporting clients through the chaos, juggling team capacity, and navigating the ever-shifting landscape that comes with operating in the world’s biggest marketplace. It’s a candid, insightful look at agency ownership that Amazon operators, vendors, and sellers will instantly relate to.

In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically turns profitable, and the key signs your offer may need a tweak. If you want a clearer, more realistic view of what a successful launch really looks like, this episode is a must-listen

In this episode of Tacos Tuesday, Hamish Conway is joined again by Mark Gray from CrescoData to explore how agentic AI and shopping agents are reshaping the future of online retail. Mark draws on over two decades of e-commerce experience to explain how automation and AI-driven decision-making are transforming how consumers shop and what that means for brands today. From product data enrichment to marketplace visibility, they discuss how businesses can prepare for a world where AI does the buying. Whether you’re an established brand or a fast-moving challenger, this episode reveals why adaptability and discoverability are now your biggest competitive advantages in the age of AI-powered shopping.

Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon performance. From traffic dips to conversion shifts and pricing trade-offs, they break down how to pinpoint what’s really behind a drop in sales and what data to trust before reacting. You’ll also learn why sometimes the best move is not to panic, how to spot if you’re losing market share, and the surprising metric that reveals if a price increase actually worked. If you want to stop guessing and start uncovering the root causes of sales decline, this episode is essential listening for any Amazon seller looking to protect and grow their results.

This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how a seven-day deal window reshaped sales performance, why high-priced products came out on top, and the crucial tactics that turned ad spend into record-breaking returns.They unpack what really moved the needle - from the ROAS and conversion gains that defied expectations to the strategic use of deal badges and inventory planning now setting brands up for a powerful finish to Q4 and the upcoming Black Friday sales window.If you sell on Amazon or want to understand how to turn deal events into lasting organic growth, this episode is packed with real-world insights you won’t find anywhere else. Tune in to learn how smart advertising and data-driven preparation can transform your next big deal event.

In this episode of Tacos Tuesday, Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He reveals the “three-legged stool” framework behind sustainable, profitable growth covering the often-overlooked foundations that drive real results, the conversion levers that turn browsers into buyers, and the traffic strategies that scale sales without wasting spend. Whether you’re a seasoned vendor or just finding your feet on Amazon, this episode will challenge how you think about growth and show you why fixing one simple thing could completely change your results in 2026.

In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you?They unpack real test results that challenge “bigger budget = better performance,” discuss the psychology behind why some videos stop the scroll, and share the key creative principles that make sponsored brand videos convert.  If you’ve ever wondered what really drives video success on Amazon (hint: it’s not what most brands think), this episode will change how you approach your next campaign.Download Tips for Maximising SBV Effectiveness Here: https://gosellglobal.com/wp-content/uploads/2025/10/Tips-for-Maximising-SBV-Effectiveness-1.pdfSell Global is also on the lookout for a new Advertising Director, a senior, client-facing role focused on strategy, growth and driving results for top-performing brands. Are you our next Ads Director Superstar or do you know someone who would be a great fit? Check out the detail here : https://gosellglobal.com/careers-advertising-director-role/

In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are transforming the way brands advertise on Amazon Australia. They reveal practical ways to use AMC insights to retarget high-intent shoppers, identify high-value new-to-brand customers, and optimise Subscribe & Save strategies for stronger lifetime value. You’ll also learn how to pinpoint which products drive the most new customer acquisition and how to leverage that data for smarter campaign strategies. Packed with real examples and actionable insights, this episode is essential listening for anyone wanting to make data-driven advertising decisions and boost performance ahead of Prime Big Deal Days and Black Friday.

In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hamish Conway on leave, Sebastian is flying solo again and shares a step-by-step strategy for maximising results before, during, and after the event. He explains why analysing last year’s data is vital, the key metrics to track - revenue, conversion rate, ACOS,  ROAS, and how to adjust bids and budgets across each phase. You’ll discover why brand awareness campaigns matter ahead of time, how to capture demand with sponsored products during peak shopping days, and what to do to manage buyer fatigue afterwards. Packed with practical, data-driven insights, this episode is essential listening for anyone looking to sharpen their Amazon advertising strategy this Prime season.

Sebastian Hargreaves takes the mic solo this week while Hamish Conway enjoys a well-earned break, unpacking why rule-based automations often fail in Amazon advertising. He reveals how rigid look-back windows, over-optimisation, and limited bid adjustments can actually create more work and weaker results and why success on Amazon requires both art and science. With actionable insights and practical case studies, this episode delivers strategies to help sellers sharpen their bidding approach, improve campaign performance, and drive profitable growth on Amazon.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the debate of Amazon vs Meta advertising and what it means for e-commerce brands. They unpack why consumers often shift from social media ads to shopping on Amazon, highlighting the platform’s trust factor, fast delivery, high conversion rates, and strong customer protection. You’ll also learn how to protect your brand with Amazon Brand Registry, manage IP risks, and leverage both Amazon and Meta to create a blended strategy that drives growth. If you want insights on e-commerce strategy, Amazon ads, DTC costs, conversion optimisation, and building brand control online, this episode is packed with takeaways.

In Episode 55 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most confusing yet critical debates in Amazon advertising : TACOS versus ACOS. You’ll learn how TACOS guides big-picture strategy, how ACOS informs day-to-day optimisation, and why clarity around campaign goals prevents wasted spend and lost ranking opportunities. Along the way, they reveal how to spot and fix cannibalisation, use contribution margins to set smarter bids, and know when it’s time to double down on ad spend to fuel organic rank and sales growth. If you want to master the balance between profit and growth, this episode gives you the clarity to make confident advertising decisions.👉 If you’d like Seb to take a closer look at your Amazon Ads and give you clarity on your TACOS, ACOS, and campaign objectives, you can book a free spotlight audit with him here: https://calendly.com/sebastianhargreaves/30min

In Episode 54 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most powerful yet overlooked levers in Amazon advertising - harvesting search terms. They reveal how moving winning keywords from auto campaigns into targeted exact match campaigns can dramatically improve ROI, reduce wasted ad spend, and unlock new growth opportunities. You’ll learn what makes a search term worth harvesting, why even high ACOS keywords can still be valuable, the dangers of low-volume terms, and how to set bids that align with your growth or profit goals. Whether you’re focused on scaling or efficiency, this episode gives you a clear framework to take control of your Amazon ads and maximise results.Download Slides here : https://gosellglobal.com/wp-content/uploads/2025/09/How-to-use-Harvesting-to-Maximize-your-Return.pdf

In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Amazon Australia. Drawing on aggregated client data from millions in ad spend, they reveal insights into click costs, conversion rates, ROAS, TACOS, and the opportunities that exist for brands in both markets. Discover why cost-per-click is over 150% higher in the US, why ad conversion rates in Australia can outperform the US, and how brands can avoid “CPC jail” by building long-term strategies beyond search ads. For US sellers eyeing new growth opportunities or Australian brands ready to scale before the market gets more competitive, this episode highlights where the real opportunities lie and how to make Amazon ads work as part of your broader eCommerce growth strategy.Download Slides Here: https://gosellglobal.com/knowledge/podcast/

In episode 52 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal how to take control of your Amazon ACOS by shifting focus from ad spend to measuring revenue per click. They break down why revenue per click is a more powerful metric than ACoS alone, how to spot hidden inefficiencies in your campaigns, and practical steps to scale profitably without wasting ad dollars. You’ll also learn how this approach changes bidding strategies, improves keyword targeting, and gives you clarity on where to double down for growth. They also discuss how to compare campaign performance across different product ranges, how to identify when higher ACOS can still be profitable, and how to use revenue per click to make smarter decisions around scaling. If you’re looking to reduce wasted spend and increase profitability on Amazon, this episode gives you the framework to make data-driven advertising decisions and win more sales.Download Slides here: https://gosellglobal.com/wp-content/uploads/2025/08/Advertising-Training-Why-Revenue-Per-Click-is-King.pdf You can view previous episodes here: https://gosellglobal.com/knowledge/podcast/ Enjoy the show and as always, follow, review, and share. Thank you 

In Episode 51 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack three revealing insights from their Amazon ads audits - insights that could be quietly draining your budget and holding back your growth. Drawing on data from dozens of brands and millions in ad spend, they explore how many sellers lean too heavily on Sponsored Products while underusing high-potential ad types like Sponsored Display, the hidden risks of over-investing in branded search terms that can cannibalise your own sales, and the often - overlooked problem of wasted ad spend across broad, phrase, and auto targeting. They also share benchmarks to help you measure whether your ACOS and ad efficiency are truly competitive, and practical ways to reallocate your budget for stronger returns. Tune in to find out how your performance stacks up, and how small strategic shifts can lead to big gains on Amazon.

In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves reflect on what a year of weekly episodes has revealed about winning on Amazon, and what’s next. They dig into the rise of challenger brands, the decline of early-mover advantage, the explosive growth of Prime in Australia, and how AI and content velocity are changing the game. You’ll hear how to future-proof your brand, scale profitably with TACOS, and navigate rising CPCs, DSP, and Amazon’s evolving ad ecosystem. Whether you’re an emerging seller or an established brand, this episode offers fresh insights, real-world examples, and forward-looking strategies to help you stay competitive and keep growing on Amazon.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

Amazon has pulled the plug on Google Shopping ads - so what does that mean for brands? In this episode, Hamish and Sebastian break down why Amazon may have made this move, the trends pointing to declining external traffic, and how brands can adapt. Discover strategies to monitor your metrics, fill traffic gaps with smart ad spend, test new channels like Google Shopping on your own, and leverage Amazon’s customer journey analytics to uncover where your shoppers are coming from. If you’re selling on Amazon, this episode is packed with actionable steps to navigate the shifting landscape.

In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance during the high-volume event. He reveals why ROAS dropped despite a 200% spike in ad sales, the critical role of Prime Deal badges, and how strategic spend, especially on the first and last days can make or break your results. If you're planning for Black Friday or future Prime events, this episode is packed with actionable insights to sharpen your Amazon ad game.

Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Products data from Amazon Australia tells us about which placements are actually performing. They unpack surprising insights on cost-per-click, conversion rates, and ROAS across top of search, rest of search, and product pages - highlighting where most brands are overspending or missing opportunities entirely. You’ll also hear why product page ads may be undervalued, how to structure your campaigns for scale, and why now is the time to double down on Amazon AU before competition and costs catch up. If you're running ads on Amazon AU, this episode is packed with sharp, actionable takeaways to help you optimise spend and scale smarter while the market is still underpriced.

This week on TACOS Tuesday, Hamish Conway sits down with Jim Vrondas from WorldFirst for a timely dive into the world of international payments, currency volatility, and the hidden costs that e-commerce sellers often overlook. Jim shares expert insights on how brands can protect profit margins with smart hedging strategies, avoid the double-conversion trap, and manage expenses more efficiently across borders. With real-world examples and a clear look at trends in global e-commerce, this episode offers practical tips for sellers scaling across marketplaces and markets - from the US to Europe to Southeast Asia. For sellers looking to save money, time and gain peace of mind when expanding globally, reach out via WorldFirst or connect directly with Jim on LinkedIn, and start simplifying your cross‑border payments today. 

This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected distributors of premium home and kitchenware. Representing powerhouse brands like OXO, Scanpan, Global Knives, and Avanti, Sheldon and Hammond has seen remarkable growth on Amazon, with a 45% lift in ad-attributed sales and 35% total sales growth in just 12 months. Tim shares his journey, insights into brand building on Amazon, and how they’ve balanced retail partnerships with DTC growth. Packed with practical takeaways on negotiation, ad strategy, and product launches, this episode is a must-listen for any brand navigating the evolving e-commerce landscape.

In Episode 44 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down exactly how to prepare for Amazon Prime Day - whether you’ve secured official deals or not. With just weeks to go, they cover the key steps to maximise sales: from ad strategies and pricing tactics to managing budgets across the crucial first, middle, and final days. They also reveal smart lead-in and lead-out moves, how to avoid wasted ad spend, and why some sellers might benefit from holding back. If you want a clear, profit-focused game plan for Prime Day, this one’s a must-listen.

In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. They walk through a practical framework to determine your contribution margin, define whether your focus is growth or profit, and calculate a target ACoS to guide smart bidding. Learn how to structure campaigns by job ranking, research, or profit and why assigning the right objective to each campaign can unlock scale and efficiency. This episode is perfect for brands looking to eliminate wasted spend and turn Amazon into a predictable growth engine.

In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to explore Rufus - Amazon’s new AI-powered shopping assistant. They break down how Rufus builds on the Cosmo algorithm to deliver more personalised, intent-led search results, and why this shift is a game-changer for sellers. Viktoriya shares insights on how to optimise listings for natural language queries, leverage images and video to boost relevance, and why brands who act now will have the edge. They also explore how Rufus is already reshaping ad placements and opening up new visibility for challenger brands. If you’re selling on Amazon, this is essential listening to stay ahead of what’s coming next.

Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already transforming search results in the US, and what sellers need to do to stay visible. Viktoriya shares actionable strategies for creating content that resonates with buyer intent, the rising importance of user-generated content, and how to future-proof your listings with smarter targeting and richer media. A must-listen for any brand wanting to stay ahead of the curve as Amazon redefines how products are discovered.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performance. They walk through a real example using cohort analysis to assess the long-term impact of Prime Day deals on customer lifetime value and acquisition costs. Listeners will learn how to evaluate whether Prime promotions are truly worth the investment, how to calculate their target cost per acquisition, and why understanding these metrics can unlock scalable growth. Ideal for sellers aiming to refine their Prime Day strategy with data-driven insights.

In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies they’re using to navigate the seasonal lull between Q1 momentum and Prime Day build-up. They discuss how to adjust bids based on changing conversion rates, and how brands can use historical data to stay profitable during off-season slumps. They also touch on why Amazon vendors are being pushed toward higher average sale price products. Whether you’re a vendor or third-party seller, this episode gives real-time insight into staying sharp if or when the market cools.

In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overspending. Learn how to align your budget with business goals, adjust based on campaign performance, and avoid the most common pitfalls that drain ad spend. We cover practical methods for scaling, when to pull back or double down, and how to use data to make smarter budget decisions. Whether you're managing a tight budget or looking to scale profitably, this episode offers actionable insights to help you take control of your advertising spend.

In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can unlock huge savings for e-commerce brands. Jamie shares his journey from running a transport business, to successfully launching his own brand on Amazon and then to launching a global logistics platform. Jamie has spent a significant amount of time in China and it was the early insights learning how Chinese manufacturers managed their logistics inspired a more efficient inventory model. They dive into key mistakes brands make with inventory movements, how to mitigate tariff risks, and why storing stock in China gives sellers more flexibility. Jamie also breaks down the power of demand-driven shipping, the shift toward multi-channel fulfillment, and how SKUdrop is helping both small and enterprise-level brands navigate complex logistics with ease. If supply chain headaches are eating into your margins, this episode is your blueprint for gaining control and scaling with confidence.

In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make like poor campaign structure, catalog gaps, and wasted spend and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential, but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.

In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence.  This is a must listen if you're navigating e-commerce in uncertain times.Access the free Dayparting Tool at gosellglobal.com/management-for-amazon-ads to maximise your ad efficiency by identifying your best performing times of day and week.

In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.

In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it.By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you're running Amazon Ads, this episode is packed with insights to help you maximise your returns. Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf 

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results.They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns.If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen.To See If the Amazon Ads Spotlight Audit is Right For Your Brand, you can book a call with Seb here : https://gosellglobal.com/management-for-amazon-ads/

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates.They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still under-utilised like Amazon Australia. If you're running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.

Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you can stay ahead.With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss.Download Slides Here :https://gosellglobal.com/wp-content/uploads/2025/03/Deep-Dive-on-Amazon-AU-2024-Filing-Results-PDF-2025-1.pdfEnjoy the show and as always, follow, review, and share. Thank you. 📩 👍

In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value, and why brands often make costly mistakes by overreacting to short-term metrics. Learn how top sellers use this data to maximise their advertising investments, improve profitability, and build long-term success on Amazon. Whether you are a third-party seller or a vendor, this episode uncovers game-changing insights to help you make smarter decisions and drive sustainable growth.Sell Global is an Amazon Ads Advanced Partner which means they are in the top 5% for ad spend managed on Amazon Ads in Australia.

In this episode of Tacos Tuesday, Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency.Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you’re new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter. Want to see how your Amazon Ads stack up?Get your Ad Audit today - visit https://gosellglobal.com/management-for-amazon-ads/ to book a call with Seb. Download PDF Here : https://gosellglobal.com/wp-content/uploads/2025/02/Podcast-Amazon-Ads-Spotlight-Audit-Example-Report-and-Explainer-2.pdf Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍 ________________________________________