Ep. 33: The Future of Sports Management

In this episode of the Mental Playbook, we sit down with Karse Klijian, Founder and CEO of Klijian Sports Management, to break down the realities of athlete representation. Karse shares why athlete branding, NIL, and athlete likeness are essential for long term success on and off the field.We dive into how he’s built trusting relationships with clients, the mindset required to start and grow a business while still in school, and the challenges young entrepreneurs face when competing in an industry dominated by bigger firms. Karse also explains what truly sets Klijian Sports Management apart and why authenticity, education, and adaptability matter.Whether you’re an athlete trying to go pro, a student with big entrepreneurial goals, or someone interested in the business side of sports, this conversation carries valuable insight into mindset, credibility, and building what the sports industry often ignores.