EP 332 - Life360 CPO on Strategic Integration and Product Development

How can product teams lead strategic integration? In episode #13 of our CPO rising series, Products That Count CPO Renee Niemi meets with Life360 CPO James Selby for an insightful conversation on the intricacies of product development and integration following a company acquisition. With a focus on three diverse brands—Jiobit, Tile, and Life 360—offering GPS devices, Bluetooth trackers, and freemium experiences, James shares his experiences and strategies for aligning cultures, driving growth, and maintaining product quality. Discover how to prioritize high-impact initiatives, foster collaboration, and create a psychologically safe environment for your product teams.