Ep. 335 • Is Your Business BTC Searchable to New Clients? w/ Ray Hornback

Ray Hornback, founder of @thebobco online edu and owner of @voltagesalon made a major career change by going to hair school later in life. He shares his path to the industry, as well as the current trends in haircuts and his approach to client consultations. We also discuss his approach to social media and how he completely changed the content he posts after reviewing his Instagram account. This week's topics: • Going to hair school later in life; big career change • Educating for MOB • Focusing on haircutting vids on IG after looking at analytics • Changes in client behavior • Social Media Presence & Generating Activity on Instagram • The Importance of Being Searchable & Potential Clientele • Difficult Conversations with Clients • Hair Horror Story We've been nominated for Hairbrained Awards Industry Podcast of Year! Show us some love by voting for us at the link below... voting closes on March 1st. Thanks to everyone for being such loyal listeners! https://woobox.com/fhh3c2 Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor