Ep 339: UKGC sets risk and friction benchmark for affordability pilot

As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a £500 net loss threshold and moving onto £150 net loss by February 2025.SBC’s Multimedia Editor, James Ross, was joined by SBC’s Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.The duo also discuss the outcome of the NatCen report into the UK’s ban on credit card deposits, which found that the policy had no impact on high-risk gamblers. To read more about the topic, click on the following links:- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.