Ep 34: Strategy, people and interims with Caroline Copland

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.   In this talk we look at: Moving from a regional led to sector led strategyHow listening holds the key to marketing successHow to hire and get the most out of marketing teams including interimTimestamps00:04: Introduction 03:43: All about RLB 06:18: Joining a new team during lockdown 09:43: Restructuring from regionally-led to sector-led 11:34: Other marketing challenges 13:50: The marketing team approach 15:28: Levelling up, and UKREiiF 17:39: Taking a direct marketing approach 19:36: Delivering the right narrative and adding value 20:32: Defining marketing success 21:40: Employer of Choice campaign and being yourself 23:44: Advice for taking on an interim role 25:19: For those looking to make their mark in marketing… 28:05: Final thoughtsMarketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing newsHelp support the showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteCaroline's Consultancy websiteRider Levett Bucknall websiteIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo