Ep. 343 SUCCESS BACKWARDS?

There's a story behind every booking. Today Mark and Darren examine how  our 'booking stories' can reveal what is necessary to get more bookings now.

SNIPPETS:

• Go back to the well

• Revisit the decisions that led to previous bookings

• Trace the full path of the booking

• Identify people who could help lead to your next booking

• Ask: "What was I doing back then, that I need to start doing again?"

• Recover abandoned tools, tips, and techniques

• Apply new technology to 'old school' principles

• Go back to the principle of relationship-building

• Reconnect with prospects who said 'No'

• A 'No' could be a 'Not now"

• Analyze your 'failures;' a lack of success may have led to success

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