Ep 344: Maximising the value of influencers and social media marketing

For the latest episode of iGaming Daily, supported by Optimove, we will be looking back on the highlights of a panel from the recently held SBC Affiliate Marketing Digital Day, titled ‘Influencers and the value of social media marketing’.Influencer marketing can be extremely impactful in reaching new audiences and promoting your business through mainstream social media, as influencers are experts in content production and grasping the attention of potential customers without deviating from the themes that have built their engagement.During the discussion, executives from Clever Advertising, Afiliados, and Smart Social explored some of the factors behind a successful campaign with a promoter for affiliates, such as choosing the correct influencer, the content you want them to create and what your company can offer the customer.To listen to the full episode, along with an additional five panel sessions, click on the following link to register: https://sbcnews.co.uk/sbc-digital-affiliate-marketing/Host: Joe StreeterGuests: Carlos Sanchez, Marina Lima, Alessandro Valente & Luiz Felippe Correia de AlmeidaProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.