Ep 346: Green delivery's attitude-behaviour gap

Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers' willingness to select "green" delivery options. How consumers say they want to behave and how they actually act Defining the attitude-behaviour gap Survey understanding consumers' delivery preferences and habits Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers Education of consumers so they can understand environmental impact of their delivery choices Consumers' willingness to pay for greener delivery options What should the delivery sector do next to help consumers make greener delivery decisions? Difference in actual consumer behaviour relating to green delivery across different clusters of consumers