Ep 35: Chaz Smith - Lessons from a tree service entrepreneur

In this episode of Titan Talks, Jonathan Stern interviews Chaz Smith, the owner of the Dig It Tree Company based in Mason, Ohio. Chaz discusses the journey of his business from its inception in 2011, detailing the decision to move from Wilmington to Mason for better opportunities and the challenges of low-quality equipment and marketing mishaps they initially faced. Despite these early setbacks, Dig It Tree Company has achieved success, largely attributed to effective marketing strategies with Topline Pro and focusing on quality service within a 30-40 mile radius. Chaz shares insights into the industry’s evolution, particularly the impact of the emerald ash borer epidemic, and stresses the importance of adapting to changes and maintaining high standards. The conversation also touches on the challenges of finding committed employees and outlines Chaz’s aspirations for the company’s growth without expanding beyond their community, aiming to build a reputable local business. (00:00) - Introduction to Titan Talks with Chaz Smith (01:22) - Founding and Evolution of Dig It Tree Company (03:45) - Challenges of Moving the Business (05:17) - Learning from Early Mistakes (07:00) - Marketing Struggles and Successes (09:15) - Changes in the Tree Services Industry (10:45) - Current Business Operations and Future Prospects (12:32) - Challenges in Hiring and Business Growth Strategy (13:50) - Advice for Aspiring Home Service Entrepreneurs (14:30) - Reflecting on Success and Future Plans