Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episode, we look The importance of brand, tone of voice and writingHow to help a firm with over 40 years of history be cool and braveAnd the challenge that engineers face when it comes to communications and communicating in general Timestamps00:05: Introduction 01:46: Chris's background 06:50: Starting at Price & Myers 07:25: Lack of face-to-face during lockdown 09:17: The Price & Myers website and how it is portrayed 13:47: Engineers vs architects when it comes to communication 16:26: Price & Myers' approach to marketing 19:09: The PANDA tool 24:59: Becoming more inclusive and diverse 31:04: Encouraging children into engineering 34:43: Remote studio setup 39:22: Advice for those in the business, including business leaders 46:29: Final thoughtsMarketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing newsHelp support the showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websitePrice and Myers WebsitePANDABuild UPIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo