Ep 35 | How to Use Data to Transform Exhibits and Events: A Deep Dive Discussion with Joe Federbush

Data plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collecting and analyzing data, we can make informed decisions about every aspect of an event, from marketing and promotion to the design of the exhibits and activities. But even though we’re aware of utilizing data for improvement, the process itself can seem quite complex, overwhelming, and daunting. How do you weed out what’s useful and what isn’t? Where do you begin? Is there an optimal tool that can make things easier? We’ve invited a lauded leader in this space to address your most pressing questions on data-driven strategies. Joe Federbush is the president of EVOLIO Marketing, Inc., a full-service market research firm that aims to assist marketers in developing the best brand experiences that have a significant impact on their businesses and careers. He will be a guest on “Event Marketing: Redefined” to discuss: - How Evolio leverages data to create effective strategies for companies looking to optimize their exhibits and events - Establishing benchmarks, measuring results and creating KPIs - What areas exhibitors should be focusing on, what they are missing and what they need to do better - And much more Don’t be the last to find out how you can successfully align your events to your business strategy to make sure they deliver effective results! Connect with Joe: On his LinkedIn: https://www.linkedin.com/in/joe-federbush-9733392/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined