EP 353 - How to Get Started on Social Media as a Coach in 2026 (for Women 50+)

If you're a woman over 50 who keeps telling herself she doesn't like social media or doesn't want to put herself out there, this one's for you. Here's the truth. You do like social media, because you found me on it, and your future clients are waiting to find you the exact same way.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Social media is free, it gives you worldwide reach without spending a dime on ads, and you get to decide exactly what you show. Once you stop waiting to do it perfectly and just start showing up, getting found by the right clients gets a whole lot easier.In this video, we'll walk through:Why social media really isn't optional if you want to be a coach who gets seen and gets clientsHow to pick one platform and post something you can actually do consistently, even if that's your personal Facebook pageWhy you don't need a big following or a viral post to fill your business (I have about 4,000 followers and almost every client has checked my page)The seven content categories to map out for your niche so you never run out of things to sayHow to use simple calls to action that keep people engaged without selling in every single postWhy you should stop letting AI write all your content and start trusting your own wisdom insteadWhat genuine DM connection looks like when you're making friends on social media, not chasing the saleImagine showing up online without the knot in your stomach, knowing the woman you're meant to help is out there scrolling and waiting to hear from you. That's what happens when you build the muscle of exposure and let yourself get a little better every day. Perfection isn't the goal. Showing up is.Ready to map out a simple way to get seen and get clients without paid ads? Book your free Business Blueprint Call and let's talk about your coaching business: https://debbieshadid.com/scheduleWant the graphics and the Canva training I mentioned? Learn how to create a beautiful brand and update your own graphics here: https://www.debbieshadid.com/canvaShop Debbie's Resources for Coaches:Professional Social Media Templates for Coaches, 160+ Done-for-You Canva Designs for Feed Posts, Carousels, Stories & Reels: https://debbie-shadid-shop.fourthwall.com/en-cad/products/social-media-templatesConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1If this video was helpful, share it with a coach friend who keeps saying she hates social media. Subscribe and hit the bell so you don't miss the next episode on getting found and getting clients without paid ads.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool