EP 354 - Why Coaches Don't Know What to Say (And How to Stand Out in 2026)

If you're a coach who knows you need to be marketing but you freeze because you don't know what to say, this video is for you. There's a little-known strategy that'll help you figure out exactly how to talk about yourself, and it starts with discovering your natural strengths.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.When you know your strengths, you stop sounding like every other coach and you become a niche of one. That's what makes your marketing, your selling, and your signature offer so much easier to build.In this video, we'll walk through:Why most coaches freeze on social media and don't know what to say about themselvesHow the StrengthsFinder test helps you separate yourself into a niche of oneWhat your natural strengths reveal about how to market, sell, and show up with confidenceHow to spot the downside of each strength so it works for you instead of against youHow to build a signature coaching offer that reflects your unique strengthsWhy your strengths give you endless content for social media and SubstackWhen you finally know what makes you different, the marketing gets easier, the right clients start to notice, and you stop second-guessing every post. You're not competing with every other coach anymore. You're the only one who does it the way you do.Ready to get clear on your niche, your offer, and how to talk about your business? Book your free Business Blueprint Call and let's map out your next step together: https://debbieshadid.com/scheduleTake the StrengthsFinder Test:Grab a brand-new copy of the book so you get the one-time test code (you have to cut the page to access it): https://amzn.to/4ax6iBdShop Debbie's Resources for Coaches:The Profitable Coaching Niche Blueprint - Define Your Coaching Niche in a Few Hours So You Can Start Attracting the Right Clients: https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprintProfessional Social Media Templates for Coaches - 160+ Done-for-You Canva Designs for Feed Posts, Carousels, Stories & Reels: https://debbie-shadid-shop.fourthwall.com/en-cad/products/social-media-templatesConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1If this video was helpful, share it with a coach who's tired of blending in. Subscribe and hit the bell so you don't miss the next episode on building your coaching business.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool