Ep. 36 - Empresas, resiliencia y la Triple A con Elisa Ca...

What this episode covers

Trigesimosexto de La Ingobernable.Hablamos con Elisa Carbonell, consejera delegada de ICEX para hablar de internacionalización, confianza, talento y la verdadera imagen de España en el exterior.Elisa Carbonell es la Consejera Delegada de ICEX España Exportación e Inversiones, pertenece al Cuerpo Superior de Técnicos Comerciales y Economistas del Estado y ha trabajado en la "sala de máquinas" de diversos ministerios.A partir de aquí comenzamos hablando sobre los siguientes temas:00:00 Intro01:41 Qué es y qué hace el ICEX10:27 Un "fixer" en la internacionalización12:45 Cómo nos perciben26:12 Malentendidos en la internacionalización29:57 De la madurez y la asunción de riesgos36:25 ¿Recursos o carácter?40:14 Un pacto de estado tácito45:17 Reposicionamiento de la Marca España50:17 Entre vender a precio y el talentazo56:46 Percepciones Erróneas sobre la Administración Pública01:14:19 ¿Qué países nos miran mejor?01:17:59 Desafíos en Latinoamérica01:25:36 La polarización e incertidumbre01:31:32 Optimismo en Tiempos Difíciles01:34:37 ¿Qué cambiarías?01:36:30 Antagonista01:42:09 Ilustres y cierre🤟🏼 Encuentra más citas destacadas y las referencias del episodio aquí#MarcaEspaña #branding #cps #ComplexProblemSolving #podcast #JavierRecuenco #cps #españa #laingobernable #entrevista #internacionalización #empresas #resiliencia #negocios #empresario #empresarios #administracionpublica***Sigue #LaIngobernable en:🐥 ⁠Twitter⁠📻 ⁠Spotify⁠👂 ⁠Ivoox⁠🍏 ⁠Apple Podcast⁠La Ingobernable es un proyecto algo loco y suicida pero apasionante de ⁠microbio⁠ y ⁠Singular Solving⁠ para hablar de España, branding y resolución de problemas complejos desde una perspectiva abierta, exploratoria y curiosa.X o Twitter:⁠Alex⁠⁠Recuenco⁠

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Frequently Asked Questions

How long is this episode of La Ingobernable. Un podcast sobre Marca España?

This episode is 1 hour and 48 minutes long.

When was this La Ingobernable. Un podcast sobre Marca España episode published?

This episode was published on March 6, 2026.

What is this episode about?

Trigesimosexto de La Ingobernable.Hablamos con Elisa Carbonell, consejera delegada de ICEX para hablar de internacionalización, confianza, talento y la verdadera imagen de España en el exterior.Elisa Carbonell es la Consejera Delegada de ICEX España...

Can I download this La Ingobernable. Un podcast sobre Marca España episode?

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