Ep 36: Kali Sudbrook - From fitness coaching to fitness space design and remodeling

In this episode of Titan Talks, host Jonathan Stern converses with Kali Sudbrook of Beachside Interiors Design and Remodeling, detailing her unconventional journey from a career in kinesiology to becoming the owner of a remodeling company specializing in fitness and wellness spaces in Newport Beach. Sudbrook recounts the initial uncertainty and lack of a backup plan that led to her business's foundation, emphasizing the importance of passion, creativity, and problem-solving in her transition. The discussion also highlights the significance of networking, taking "messy action" over perfection, and learning from early business mistakes, particularly in estimating costs. Sudbrook's current business successes are attributed to referrals and a conscious decision to focus on select service areas due to logistical challenges. Finally, she explores the role of technologies and strategic partnerships in managing and growing her business, alongside her ambitions for national expansion. (00:00) - Introduction (01:15) - Kali's Journey into Remodeling (04:05) - The Turning Point During COVID (05:10) - Insights on Career Change and Support (07:00) - Building a Network of Mentors (08:30) - Favorite Part of the Remodeling Process (10:15) - The Role of Kali's Home in Her Business (11:40) - Kali's Wife's Support in the Business (13:25) - Early Growth Strategies and Challenges (15:47) - Overcoming Estimation Mistakes (17:35) - Current State and Structure of the Business (19:20) - Strategies for Managing Workload (21:00) - Client Acquisition and Focus Areas (22:15) - The Decision to Get a Website (23:30) - Dream Project Process and Timeline (24:00) - Rapid Fire Round