Ep 36: The Crumbl Story -- A Recipe for Rapid Growth (with Grace Chadwick, COO of Crumbl Cookies)

What happens when you combine lightning-fast growth with unwavering quality standards? In this conversation with Grace Chadwick, COO of Crumbl Cookies, Scott and Caitlin explore how one of the fastest-growing food brands manages to maintain excellence while changing their entire menu weekly. Grace reveals the unexpected foundation of Crumbl's success: a tech-first approach that enables real-time communication, training, and customer feedback across thousands of locations. From their customized rating system to their innovative recruiting strategies, discover how Crumbl has turned the traditional food industry model upside down. Most importantly, learn why finding the right cultural fit has been key to Crumbl's extraordinary journey -- creating an environment where innovation thrives, and rapid change becomes a competitive advantage. ---------- Connect with Grace on LinkedIn: https://www.linkedin.com/in/gracielachadwick/ ---------- Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/ Find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.