Ep 36 | Tradeshows Evolve: How Organizers Are Giving Participants a Better Experience with Nicole Bush

Are you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for things to go back to the way they were? Well, times HAVE changed. We’ve been catapulted into a sudden shift in the events space, and if you're still holding onto outdated strategies, you'll be left behind. Tradeshows are not what they used to be, and the value they provide has evolved due to digital advancements and constant innovation. Attendees are more discerning than ever before, and a stale event is the last thing you want people to remember. So, how can we as an industry drive meaningful value and create an unforgettable experience that attendees will find worth their time, money, and effort? In this episode of "Event Marketing: Redefined," we're thrilled to welcome Nicole Bush, the communications and media officer for AHR Expo. With over 15 years of experience in strategic communications, she works across the HVACR industry segments to create and share content, promote education, and facilitate experiences for all industry stakeholders. She and Matt Kleinrock, CEO of Rockway Exhibits + Events, will explore: - The evolution of tradeshows: what shows, organizers and associations are doing to make tradeshows a win for everybody going - Challenges faced by large conference organizers and associations - Resources to help get better results at tradeshows or make things go smoother - What are the things exhibitors can leverage from their events, organizers, and associations? - And much more With so much to discuss, you won't want to miss out on this engaging conversation! Connect with Nicole: On her LinkedIn: https://www.linkedin.com/in/nicolefbush/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined