Ep 368: Intentional Brand Partnerships With Lynn Power, Masami

Send us a textMost independent brands can’t afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth. In this episode, Lynn Power of Masami talks about the way she’s building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen you are bootstrapped, you have to find your opportunities because you can't pay to play with the big boys. Brand partnerships could work well to leverage followings and grow businesses.Go into a space that's going to attract the right customer base.Some brands will be heavily engaged and some will be very transactional and will only care about the sales.Staffing is a critical piece in managing logistics.When a founder is in a store, the sales go up threefold.A community is a foundation that you need to scale.Recommended App: Canvahttps://www.canva.com/ Recommended Podcast: The Joe Rogan Experiencehttps://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today’s Guest:Lynn Power is a co-founder and the CEO of Masami.Masami is a brand of clean premium hair care.Connect and learn more about Lynn and Masami here: Website: https://www.lovemasami.com/ LinkedIn:  https://www.linkedin.com/in/lynn-power-02b8904 Instagram: https://www.instagram.com/lynnpowered/ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast