EP.37 L.L.Bean - 质朴户外，可靠人心

当设计天花乱坠时，“品牌背后的品牌”容易被大众遗忘，但浪潮退去后，他们又会成为坚实的依靠。源于缅因州的L.L.BEAN就给人带来了这样这般印象，起源户外却不走硬核，用有温度的陪伴照料着恶劣环境下的缅因州人们和自家员工，在经济下行时期的“无限退货”让受众安全感满满，和不歇业的门店一起成为了一代人的记忆和依靠。百年已过，带着些粗粝与平实的“叔味感”品牌仍在续写自己的故事。它是如何起源、又如何承续的？请听本期播客。00:35 品牌初印象03:20 和发源地新英格兰地区的联系06:38 “无限退货”政策10:55 24小时不闭店16:07 一以贯之的邮购业务26:42 经典单品：鸭靴与冰包Boat & Tote35:20 生于户外，服务生活39:43 念经简介公司概况41:25 闲话合理继承44:16 什么是有人情味的公司创始人Leon Leonwood Bean和他设计的缅因狩猎鞋24小时开业的Freeport旗舰店公司总部边上就是美国的邮政办公室早期和现在的L.L. Bean产品画册J.Crew的邮购目录 - 美式休闲风的“圣经”定制“冰包”Boat and ToteBe An Outsider at Work - 在城市里搭建室外的共享办公空间L.L.BEAN X BEAMSL.L.Bean的员工延伸阅读工匠之心的 L.L. Bean：一家不靠电商却越卖越火的百年老店All Night Long at LL Bean'sSubverting a Preppy Classic在美国私校里，怎么穿的有钱又合群除了猎鸭靴，L.L.Bean还有什么？L.L. BEAN - WHY HAS THE BRAND BEEN FORGOTTEN?L.L. Bean Tries to Escape The Mail-Order WildernessL.L.Bean 2022 Year-in-Review@ironicboatandtote@lostjcrewMusic by Paper Planes - Polaroid Pictures在小宇宙查看该单集文稿

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