EP.37 L.L.Bean - 质朴户外，可靠人心

当设计天花乱坠时，“品牌背后的品牌”容易被大众遗忘，但浪潮退去后，他们又会成为坚实的依靠。源于缅因州的L.L.BEAN就给人带来了这样这般印象，起源户外却不走硬核，用有温度的陪伴照料着恶劣环境下的缅因州人们和自家员工，在经济下行时期的“无限退货”让受众安全感满满，和不歇业的门店一起成为了一代人的记忆和依靠。百年已过，带着些粗粝与平实的“叔味感”品牌仍在续写自己的故事。它是如何起源、又如何承续的？请听本期播客。 00:35 品牌初印象 03:20 和发源地新英格兰地区的联系 06:38 “无限退货”政策 10:55 24小时不闭店 16:07 一以贯之的邮购业务 26:42 经典单品：鸭靴与冰包Boat & Tote 35:20 生于户外，服务生活 39:43 念经简介公司概况 41:25 闲话合理继承 44:16 什么是有人情味的公司创始人Leon Leonwood Bean和他设计的缅因狩猎鞋 24小时开业的Freeport旗舰店公司总部边上就是美国的邮政办公室早期和现在的L.L. Bean产品画册 J.Crew的邮购目录 - 美式休闲风的“圣经” 定制“冰包”Boat and Tote Be An Outsider at Work - 在城市里搭建室外的共享办公空间 L.L.BEAN X BEAMS L.L.Bean的员工延伸阅读工匠之心的 L.L. Bean：一家不靠电商却越卖越火的百年老店 All Night Long at LL Bean's Subverting a Preppy Classic 在美国私校里，怎么穿的有钱又合群除了猎鸭靴，L.L.Bean还有什么？ L.L. BEAN - WHY HAS THE BRAND BEEN FORGOTTEN? L.L. Bean Tries to Escape The Mail-Order Wilderness L.L.Bean 2022 Year-in-Review @ironicboatandtote @lostjcrew Music by Paper Planes - Polaroid Pictures 在小宇宙查看该单集文稿

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EP.37 L.L.Bean - 质朴户外，可靠人心

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