Ep 37 | The Event Insider: Unpacking Data, Associations, and Event Marketing Strategies with Rich Vallaster

Are you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take part in a well-rounded conversation about this exciting industry? It's not enough to rely on the same old playbook every year and expect the same results. That's why we're thrilled to bring you this episode, where Matt Kleinrock sits down with Rich Vallaster, CEM, DES, the Director of Marketing, Live Events and the Trade Show Wonk at A2Z Events–Personify. Rich has a wealth of knowledge about the industry—he has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences. He is also an appointed member of the Center for Exhibition Industry Research (CEIR) Council and an active member of the International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA). No matter how experienced you are, there's always more to discover, unpack, and learn. Join them as they chat about: - What exhibitors fear the most right now - Sustainability in events - Using data to effectively engage with the audience and market to millennials - The future of events post-pandemic: shifts, changes, what’s worrisome and what’s exciting - And much more! Get an insider's perspective on what it takes to plan and execute successful events in today's rapidly changing landscape. Connect with Rich: On his LinkedIn: https://www.linkedin.com/in/richvallaster/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined