Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers. In our conversation we discuss: The different between account-based marketing (ABM) and account based strategy How an account based strategy helps break down the silos between sales and marketing How to develop an ideal customer profile (ICP) that actually enables growth 5 elements of a well-constructed account based strategy The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well Additional Resources: Engage with Craig on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify