EPISODE · May 24, 2023 · 1H 2M
Ep 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroy
from Event Marketing: Redefined · host Matt Kleinrock / Erin McElroy
In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways. Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing approaches and deeply engage their audience. By infusing intentionality into their strategies, businesses can harness the power of experiential marketing to its fullest potential, driving tangible and significant results that resonate with their target audience. Tune in to this enlightening episode of “Event Marketing: Redefined” as we dive into the world of events and experiential marketing with our special guest, Erin McElroy, who is the Program Director of Executive Programs & Event Experience at IBM. From being featured as one of the 25 Women Who Rule the Event Industry to speaking at the Experiential Marketing Summit in 2019 and 2020, Erin is decorated with multiple accolades and is highly regarded in her field. She and Matt Kleinrock discuss: - How she came from a product background at IBM and how that really allowed her to accelerate in the event and experiential marketing side of things - Making the connection from products to experiences and events, as well as exploring the power of intention in today's hot trend of experiential marketing. - The art of intentionality: discover how to create experiences that truly resonate with your audience. - And more With her extensive knowledge, remarkable track record, and wealth of experience in the realm of events and experiential marketing, Erin's insights are invaluable for anyone seeking a deeper understanding of this dynamic field. Connect with Erin: On her LinkedIn: https://www.linkedin.com/in/erinmcelroybiz/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined
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In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways. Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing approaches and deeply engage their audience. By infusing intentionality into their strategies, busi...
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Ep 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroy
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