Ep 38: Instabrain: The New Rules of Marketing to Generation Z with Sarah Weise

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding its mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z. This generation of digital natives is an entirely different type of consumer—one that you need a completely new type of marketing strategy to reach. How confident are you that you can connect and engage this audience in a way that will resonate? Connect with Sarah:http://www.sarahweise.com/instabrainbookGrab your FREE Instagram bio audit by sending me a direct message on Instagram @Chelsea.Peitz💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content Concepts Guide FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads