Ep. 380: Women Grow Gyms, feat. Livia Giles

This week, we're joined again by Livia Giles! In this episode, Livia explains why growing your gym's female membership isn't just the right thing to do, it's smart business. Livia shares what actually moves the needle on women's participation, the culture shifts that make women feel welcome, why intimidation kills retention before it starts, and how gym owners can practically double their potential clientele by taking women seriously.Follow Livia on Instagram:https://instagram.com/livia_gilesTrain with Livia at Absolute MMA in St. Kilda, Australia:https://absolutemma.com.auLearn online with Livia at SUBMETA (seriously, do it):https://submeta.ioMental models discussed in this episode:Psychological Safetyhttps://bjjmentalmodels.com/psychological-safety⬆️ LEVEL UP with BJJ Mental Models Premium!The world's LARGEST library of jiu-jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free:https://bjjmentalmodels.comNeed more BJJ Mental Models?Get the legendary BJJMM newsletter:https://bjjmentalmodels.com/newsletterLearn more mental models in our online database:https://bjjmentalmodels.com/databaseFollow us on social:https://instagram.com/bjjmentalmodelshttps://threads.com/@bjjmentalmodelshttps://bjjmentalmodels.bsky.socialhttps://youtube.com/@bjjmentalmodelsMusic by Enterprize:https://enterprize.bandcamp.com