Ep 388: Catena Media's US affiliate gamble

In the latest episode of iGaming Daily, supported by Optimove, SBC's Content Director, Ted Menmuir, is joined by SBC Americas' Editor, and ex-Catena employee, Jessica Welman, to discuss the challenges faced by Catena Media in the US media landscape, particularly in the affiliate marketing sector. The duo explore the impact of market changes on affiliate strategies, the importance of brand building over SEO, and the cultural clashes between European affiliates and the North American market. Additionally, Ted and Jess also touch upon Merger & Aquisition trends and the future of affiliate marketing, with a focus on how Catena Media is adapting to these changes.To read more on today's topic, click on the following link:- https://sbcamericas.com/2024/11/07/catena-media-q3-2024-earnings/Host: Ted MenmuirGuest: Jessica WelmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.