Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International) episode artwork

EPISODE · Apr 17, 2025 · 50 MIN

Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International)

from Make Your Brand Legendary with Swoz Consulting · host Swoz Consulting

What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant leadership is fundamentally about performance, not just being nice.Howard reveals the three primary responsibilities of servant leaders, and why the first focus should always be on helping people grow as human beings. At Starbucks, he created a culture where mistreating people had greater consequences than missing financial targets. Through candid stories from scaling the company from 28 stores to 1000s of stores, Howard demonstrates how this people-first approach drove remarkable business success.Whether you're leading a team of two or two thousand, this conversation offers practical wisdom on creating human-centered leadership that drives both personal and organizational excellence.----------Connect with Howard on LinkedIn: https://www.linkedin.com/in/howard-behar-24ba274/Check out Howard's Starbucks legacy: https://archive.starbucks.com/record/howard-beharLearn more about Howard: http://howardbehar.com/----------P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com----------Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International)

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This episode was published on April 17, 2025.

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What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant leadership is fundamentally about...

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