Ep 39 | Rev Up Your Revenue with Digital Experiences: A Guide to Virtual Events with Belinda Joseph

The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature. In-person events are still here to stay as they offer a unique and irreplaceable opportunity to connect and interact, while virtual events have gained tremendous popularity in recent times. The hybrid event space on the other hand challenges event professionals when it comes to striking the right balance between in-person and virtual components to create a seamless and inclusive experience for attendees. We can never have too many conversations about this as there are so many layers we still have yet to explore, which is why we’ve brought on someone who is passionate about producing experiences—regardless of the event she has worked on. Belinda Joseph is the Head of Events and Community at Goldcast, a digital event platform for B2B marketers. She has nearly 15 years of experience in marketing program management for Fortune 500 companies. So if you’re thinking of executing in-person, virtual, or hybrid, how do you ensure that you’re running more engaging events to drive revenue? Belinda shares: - Guidance on how to get people to show up to events - Getting started with virtual and how to strategize - Choosing the types of events for your brand depending on the funnel stage - Why brand awareness is important to a degree (but you can't hang your hat on that) - And much more! The future of events continues to unfold, and by embracing the possibilities presented by in-person, digital, and hybrid experiences, you hold the power to create extraordinary moments that resonate with your audience. Learn more by tuning in to this timely conversation! Connect with Belinda: On her LinkedIn: https://www.linkedin.com/in/belindajoseph/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined