EP 39. 最好的行銷不是猛追新客，而是讓老客人願意一次又一次回來！ft. BVG創辦人&綠界大數據總經理徐有鍵

from 創業各種浪 · host 孫健慎

大家常常以為：「大數據就是水晶球，能預測一切！」🔮 「AI 一定可以馬上找到最完美的客戶！」🤖 結果呢？本集來賓Ken說：醒醒吧～這些都是行銷神話。真正有效的方法，其實沒那麼深奧： 🧹 把數據裡的雜訊先清掉，才看得到重點 💰 與其每天追著降低廣告成本，不如讓每位顧客多買一點 🔄 與其拼命找新客，不如先讓舊客「想再回來」更有趣的是，數據還爆出一個冷知識： 🤯 eSIM 用戶居然跟「愛看直播、愛斗內」的族群重疊超高！這集沒有艱深公式，只有滿滿「啊！原來是這樣！」的頓悟。想知道怎麼用數據把生意玩得更聰明？快來聽聽 Ken 的解法吧！綠界大數據 | https://ecpaydata.com.tw/ 創業各種浪 | https://www.facebook.com/thewavesofentrepreneurship

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EP 39. 最好的行銷不是猛追新客，而是讓老客人願意一次又一次回來！ft. BVG創辦人&綠界大數據總經理徐有鍵

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