Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg

Send us a textMany D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem. In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWholesale and D2C work well together.You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers.Sometimes, you have to think if having sales reps works for your brand and decide to move away from it.You have to think of different ways to talk to different customers.Wholesale is the best acquisition for D2C.Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price.Learn to turn intuition into a decision.Not everything will work for every business in the same industry.Most decisions in business can be reversed if they are not working. Recommended Apps:Evernote https://evernote.com/ Voice MemosRecommended Podcast Audiobook:Dune by Frank Herberthttps://www.audible.com/pd/Dune-Audiobook/B002V1OF70 Recommended Podcast:SmartLesshttps://www.smartless.com/ https://podcasts.apple.com/us/podcast/smartless/id1521578868 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9wdnpoeURRbg https://www.youtube.com/c/SmartLess Today’s Guest:Dusty Zeiner is the CEO of Maileg North AmericaMaileg is a Danish brand that makes a wide variety of toy collections.Connect and learn more about Dusty and Maileg here: Website:  https://www.maileg.com/ LinkedIn: https://www.linkedin.com/company/maileg LinkedIn:  https://www.linkedin.com/in/dustyzeiner This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.