EPISODE · Jul 6, 2026 · 14 MIN
Ep. 398 – Changing the “R” in a BRIEF Map
from Just Saying - The BRIEF Lab
A BRIEF Map is a powerful communication tool. The acronym spells it out clearly: background; relevance; information; ending; follow-up. In this episode, I give you the “permission” to modify the R to mean risk. By highlighting related risks, you can help your audience understand quickly why they need to make a decision vs sitting on the fence. The post Ep. 398 – Changing the “R” in a BRIEF Map appeared first on Just Saying.
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Ep. 398 – Changing the “R” in a BRIEF Map
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